Website:
kaamfu.ai
Job details:
About the Role
We are looking for an experienced Marketing and AI Analyst to support our marketing initiatives across campaign analysis, content marketing, email marketing, research, reporting, and AI-assisted workflows.
The ideal candidate will combine strong analytical ability with hands-on marketing experience and use data and AI tools to improve campaign performance, content quality, and operational efficiency.
Key Responsibilities- Plan, execute, and analyse digital marketing campaigns across email, social media, paid advertising, and websites.
- Develop and manage content marketing plans aligned with business and campaign objectives.
- Write, edit, and optimise website content, articles, social media posts, newsletters, advertisements, and campaign materials.
- Manage email marketing campaigns, including audience segmentation, content development, scheduling, testing, and performance analysis.
- Track email metrics such as open rates, click-through rates, conversions, unsubscribes, and deliverability.
- Prepare weekly and monthly marketing performance reports.
- Monitor traffic, leads, conversion rates, engagement, customer acquisition costs, and return on advertising spend.
- Conduct market, competitor, audience, keyword, and industry research.
- Use AI tools for research, content development, campaign planning, personalisation, data analysis, and reporting.
- Develop effective prompts and verify the quality and accuracy of AI-generated output.
- Identify repetitive marketing activities that can be automated using AI and no-code tools.
- Maintain marketing dashboards, campaign trackers, content calendars, and prompt libraries.
- Analyse campaign data and provide practical recommendations for improving performance.
- Collaborate with internal teams to ensure consistent messaging and accurate campaign information.
- Stay informed about developments in AI, content marketing, email marketing, and digital marketing.
Qualifications and Skills
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Five to six years of relevant experience in digital marketing, marketing analytics, content marketing, or email marketing.
- Strong content writing, editing, proofreading, and storytelling skills.
- Hands-on experience planning and executing email marketing campaigns.
- Strong understanding of audience segmentation, lead nurturing, campaign testing, and marketing funnels.
- Proficiency in Microsoft Excel or Google Sheets.
- Experience interpreting marketing data and presenting actionable insights.
- Familiarity with generative AI tools such as ChatGPT, Claude, Gemini, or similar platforms.
- Ability to develop clear prompts and critically evaluate AI-generated content and analysis.
- Strong attention to detail, communication, and project-management skills.
- Responsible approach to confidentiality, copyright, brand integrity, and data privacy when using AI.
Preferred Skills- Experience with platforms such as Mailchimp, HubSpot, Brevo, Klaviyo, or similar email marketing tools.
- Familiarity with Google Analytics, Meta Ads Manager, Google Ads, and Google Search Console.
- Experience using Looker Studio, Power BI, or similar reporting tools.
- Understanding of SEO, keyword research, and content optimisation.
- Familiarity with Canva and AI-assisted content tools.
- Experience with automation platforms such as Zapier, Make, or n8n.
- Experience working with CRM and marketing automation systems.
What Success Looks Like- Marketing and email campaigns are delivered accurately and on schedule.
- Content is clear, engaging, consistent with the brand, and aligned with campaign objectives.
- Campaign performance improves through testing and data-driven optimisation.
- Reports provide clear insights and practical recommendations.
- AI tools are used responsibly to improve productivity and work quality.
- Repetitive marketing activities are simplified or automated where appropriate.
- Marketing data, campaign trackers, and content calendars remain organised and reliable.
Employment Details- Experience: Five to six years
- Employment type: Full-time
- Location: Remote
- Reporting to: Head of Marketing and CEO
Click on Apply to know more.