TimesPro
Website:
timespro.com
Job details:
Job Description
You will be responsible for developing, managing, and optimizing digital marketing campaigns with the aim of driving customer acquisition and engagement across various online platforms. This role requires a data-driven individual who can strategically allocate budgets, measure campaign performance, and implement actionable insights to achieve marketing objectives.
Key Responsibilities:
1. Campaign Management:
* Manage end-to-end lead generation campaign execution, including setting up, tracking, optimizing, and reporting on campaigns
* Should be proficient with multiple channels, including Google Ads, Meta Ads, LinkedIn Ads, and other digital platforms.
* Conduct A/B testing to optimize ad creatives, landing pages, and audience targeting
* Continuously monitor and adjust campaigns to improve performance and ROI
2. Budget Management:
* Develop and manage the marketing budget, ensuring efficient allocation and expenditure
* Forecast and track marketing spend, ensuring alignment with financial goals
3. Analytics & Reporting:
* Analyze campaign performance data to derive actionable insights
* Generate detailed reports on campaign performance, including metrics such as CTR, CPC, CPL, CAP, CAC & ROAS
* Present findings and recommendations to senior management and stakeholders
4. Collaboration & Communication:
* Work closely with the creative team to develop engaging ad creatives
* Collaborate with the sales and product teams to ensure marketing efforts align with overall business objectives
* Communicate campaign performance and insights to stakeholders effectively
5. Market/Competitor Research & Trends:
* Stay updated with the latest trends in digital marketing and the competitive landscape
* Conduct market research to identify new opportunities for growth
EXPERIENCE AND QUALIFICATIONS:
* Experience: 3-7 years of experience in performance marketing (lead generation)
* Qualifications: UG: Any Graduate | PG: Any Postgraduate
SKILLS REQUIRED:
* Deep understanding of Google Ads, Meta Ads, LinkedIn Ads, and custom audience targeting strategies.
* Strong capability in structuring and optimizing campaigns across multiple objectives and funnel stages.
* Comfortable building and interpreting reports using Google Analytics, GTM, Looker Studio, CRM dashboards, etc.
* Demonstrated experience with A/B testing, keyword strategy, exclusion logic, and landing page optimization.
* A collaborative team player with the ability to work cross-functionally and influence outcomes.
* Self-starter mindset with a bias for action, experimentation, and continuous improvement.
* Good communication skills
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