Website:
nexlance.co.in
Job details:
Company Description Nexlance is a business solutions company that helps organizations build, scale, and strengthen their workforce and operational efficiency. Originally focused on recruitment and staffing, the company has expanded into comprehensive business support services that enhance operational performance and streamline critical processes. Nexlance’s offerings include talent acquisition, executive search, contract staffing, workforce strategy, and receivables management support. Through a partnership-driven approach, Nexlance delivers scalable and reliable solutions that drive sustainable growth. Its mission is to create long-term value by combining people-focused solutions with operational support services that enable businesses to grow with confidence.
Role Description The Manager – Performance Marketing is a full-time, on-site role based in Gurugram. This role is responsible for planning, executing, and optimizing performance marketing campaigns across digital channels to drive lead generation, customer acquisition, and revenue growth. The manager will oversee campaign strategy, audience segmentation, media planning, and ongoing performance analysis, while collaborating with internal stakeholders to align marketing efforts with business goals. Daily tasks include managing budgets, monitoring key performance metrics, preparing reports and dashboards, and recommending data-driven improvements. The role also involves coordinating with creative and content teams, testing new channels and tactics, and ensuring campaigns adhere to brand guidelines and compliance requirements.
Qualifications
- Strong analytical skills, including data interpretation, performance tracking, and conversion optimization.
- Effective communication skills for collaborating with cross-functional teams and presenting insights to leadership.
- Experience in performance management, including setting KPIs, monitoring campaign outcomes, and driving continuous improvement.
- Ability to design and deliver training related to performance marketing tools, processes, and best practices.
- Proficiency in budgeting, media planning, and managing marketing spend to achieve targeted ROI.
- Hands-on experience with digital advertising platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads) and marketing analytics tools.
- Knowledge of SEO, SEM, remarketing, marketing automation, and A/B testing methodologies.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced certifications in digital marketing are an advantage.
- Demonstrated ability to work in a fast-paced environment, prioritize multiple projects, and meet deadlines.
- Prior experience in B2B or service-based industries is preferred.
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