Great Learning
Website:
mygreatlearning.com
Job details:
Role Overview:
The Manager Marketing is a strategic leadership role responsible for overseeing the planning, development, and execution of comprehensive marketing initiatives that drive business growth and enhance brand awareness. This role requires a deep understanding of digital marketing, lead generation, and customer engagement strategies, as well as strong leadership and team management skills. The Manager/Senior Manager will collaborate closely with cross-functional teams, including sales, product development, and operations team, to ensure alignment between marketing efforts and overall business objectives.
The Role
- Plan, design and execute online customer acquisition campaigns
- Scale and manage PPC and PPM campaigns across multiple channels like google, Facebook, LinkedIn, etc.
- Plan and manage social media and content marketing campaigns
- Work in conjunction with cross functional teams to plan and execute large scale marketing campaigns
- Measure, analyze and understand marketing metrics to drive marketing decisions
- Manage email lifecycles to nurture leads and engage with customers
- Edit / Write content for marketing collaterals such as ad copies, landing pages, etc.
Requirements
- B.Tech. or UG from a reputed institute required
- Experience: At least 3 years of relevant work experience in digital marketing especially PPC
Competency:
1. Experience in executing online customer acquisition campaigns at large scale.
2. Excellent working knowledge of ad platforms like Google AdWords, Display, YouTube, Facebook, ad networks etc. including how to setup campaigns from scratch or modify existing ones
3. In-depth understanding of the online marketing landscape to plan and execute strategies in affiliate marketing, search & display marketing, social media and others.
4. Knowledge of leading technology tools used for various marketing campaigns.
5. Go-getter attitude, take complete ownership of the targets as well as delivery portfolio 6. Market intelligence around best practices & current trends.
7. Excellent communication and presentation skills
8. Ability to work in close coordination with senior management on critical time sensitive business initiatives plus.
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