Website:
peritumcreativehouse.com
Job details:
About the job:
Sr. Manager – Performance Marketing (Google Ads, Meta Ads & Amazon Ads)
Company: Peritum Creative House
Location: Bangalore (On-site)
Experience: 6–10 years
Function: Growth / Performance Marketing
Type: Full-time
About Peritum Creative House
Peritum Creative House is a full-stack performance marketing & development agency trusted by 200+ B2B and growth-focused brands across India and the GCC. We don’t run ad-hoc campaigns — we engineer revenue systems. As a Meta Business Partner, Premier Google Partner, and Amazon Ads Verified partner, we blend creativity, advanced attribution, and rigorous experimentation to turn marketing into a measurable growth engine.
We’re hiring a Senior Manager – Performance Marketing who can lead teams, own multi-channel P&L, and drive high-quality acquisition for both client accounts and our in-house verticals.
About the Role
We’re looking for a results-obsessed Senior Manager who is equal parts strategist, operator, and people leader. You will own end-to-end paid acquisition and performance systems across Meta, Google, LinkedIn, YouTube, and other biddable platforms — while building and mentoring a high-performing team.
This is not a pure “campaign runner” role. You will set strategy, manage multi-crore budgets, tighten measurement, improve funnel conversion, and present clear business impact to stakeholders. Hands-on excellence is non-negotiable; so is the ability to scale yourself through others.
Key Responsibilities
1. Performance Strategy & Multi-Channel Ownership
- Architect and own full-funnel paid acquisition strategies (cold → warm → retargeting) for B2B lead gen, D2C, and brand launches.
- Plan, execute, and optimize campaigns across Meta Ads, Google Ads (Search, Display, Demand Gen, Performance Max, YouTube), LinkedIn Ads, and other biddable platforms (e.g., Inshorts, programmatic where relevant).
- Own media budgets (₹25L–₹1Cr+/month across portfolio), allocate spend intelligently, and be accountable for ROAS, CAC, CPL, and lead quality.
- Identify new channels, formats, and scalable acquisition plays; pressure-test them with structured experiments.
2. Team Leadership & Agency Operations
- Lead, coach, and upskill a team of performance marketers; set clear goals, review quality of work, and raise the bar on execution.
- Manage a portfolio of concurrent client + internal accounts with strong prioritization and delivery discipline.
- Own the full campaign lifecycle: planning → setup → optimization → reporting → insight-led stakeholder presentations.
- Partner tightly with creative, content, design, web, and sales teams to align messaging, landing experiences, and lead handoff.
3. SEO, SEM & Organic–Paid Alignment
- Guide on-page and off-page SEO direction (keyword strategy, technical hygiene inputs, backlink approach) in lockstep with paid intent.
- Own intent-based SEM and Google Business Profile (GBP) optimization for local/high-intent lead gen where relevant.
- Ensure paid and organic work as one system — consistent messaging, shared learnings, and unified funnel logic.
4. Measurement, Analytics & Experimentation
- Own performance measurement stack and hygiene: GA4, GTM, UTM taxonomy, conversion tracking, and attribution clarity.
- Build and maintain dashboards; report what matters (not vanity metrics) to leadership and clients.
- Drive rigorous A/B and multivariate testing across ads, audiences, creatives, landing pages, and funnels.
- Diagnose underperformance with root-cause analysis and ship fixes fast.
5. Funnel, CRO & In-House Growth
- Analyze end-to-end customer journeys; tighten conversion points, forms, and landing page experiences.
- Drive high-ticket B2B lead generation for Peritum’s own verticals and priority markets (India & GCC, including Bangalore/Dubai focus).
- Align closely with sales on lead quality definitions, SLAs, and feedback loops to improve MQL → SQL conversion.
Requirements & Skills
Must-have:
- 6–10 years of hands-on performance / paid media experience, with a meaningful portion in an agency environment.
- Proven experience leading people (directly managing executives/associates or running pods) — not only individual contribution.
- Deep, current hands-on expertise across:
- Google Ads — Search, Display, Demand Gen, Performance Max, YouTube
- Meta Ads — Facebook & Instagram (full-funnel)
- LinkedIn Ads — especially B2B lead gen
- Strong track record in lead generation and performance-driven acquisition (B2B and/or D2C).
- Experience owning and optimizing large monthly media budgets (ideally ₹25L+/month portfolio; comfort with ₹10L+ single-account scale).
- Solid command of GA4, Google Tag Manager, conversion tracking, and UTM frameworks.
- Advanced Excel/Google Sheets; strong analytical storytelling — you turn data into decisions.
- Experience with landing page and funnel optimization; comfort collaborating on CRO.
- Excellent stakeholder management: clients, internal leadership, and cross-functional teams.
- Self-starter who thrives in a fast-paced, accountability-heavy agency culture.
Strong plus
- SEO strategy ownership (on-page, off-page, backlinks) alongside paid.
- Email automation (Klaviyo / Mailchimp), CRM workflows, Zapier / Make.
- BI tools (Looker Studio, Tableau, Power BI); Salesforce exposure.
- Google Ads / Meta Blueprint certifications.
- Experience with India + GCC / cross-border campaigns.
- Influencer, retention, or category experience in edtech, SaaS, or high-ticket services.
Who You Are
- A strategic thinker who still loves the ad account, the spreadsheet, and the experiment log.
- Data-obsessed — ROAS, CAC, CPL, CTR, CVR, and lead quality are your native language.
- A people leader who multiplies output through coaching, not just personal heroics.
- Comfortable juggling client delivery and internal growth mandates without dropping quality.
- Direct, structured, and calm under performance pressure.
Why Peritum
Work with a partner-status performance agency (Meta, Google, Amazon Ads) serving 200+ brands across India & GCC.
Real ownership: Strategy, budgets, team, and business outcomes, not ticket-based execution.
Exposure to both client portfolios and in-house growth verticals.
A culture that rewards clarity, experimentation, and measurable revenue impact.
Click on Apply to know more.
