Website:
sharchire.com
Job details:
We're Hiring: Performance Marketing Manager – D2C Supplements
📍 Andheri East, Mumbai (On-site)
💼 Full-time
🏢 Client: D2C Health & Wellness Supplements
💰 CTC: Best in industry for the right candidate
ABOUT THE ROLE
A fast-scaling D2C supplements brand is doubling down on paid acquisition and needs a Performance Marketing Manager to own growth end-to-end. This is a hands-on, numbers-first, in-house role, not a team-lead-who-briefs-an-agency role. You will personally run the campaigns.
WHAT YOU'LL DO
- Own paid performance across Meta, Google, and other relevant channels
- Plan, execute, and optimize against CPL / CPA / ROAS and revenue targets
- Manage budget allocation and pacing, scale what works, cut what doesn't
- Run creative and audience testing to improve conversion efficiency
- Apply D2C playbooks for funnel design, landing pages, retention, and repeat purchase
- Build messaging around the supplements buyer journey: trust, ingredients, efficacy, subscriptions
- Own weekly/monthly reporting on spend, CPL, CPA, ROAS, and revenue impact
WHAT WE'RE LOOKING FOR (non-negotiable)
- Brand-side / in-house experience only. Agency-side performance marketers will not be considered — we want someone who has owned a brand's budget and P&L impact directly, not managed accounts for multiple clients.
- Minimum ₹4–5 crore in revenue you personally drove, with numbers to prove it. Anything in the ₹3–4 crore range or below will not be shortlisted.
- 4 - 5 years of consistent tenure in a single D2C brand. Short stints (under ~2 years) across a string of brands will not clear screening.
- Hands-on D2C performance marketing experience (mandatory)
- Ownership of the full funnel beyond the ad — from landing page through conversion to repeat purchase
STRONGLY PREFERRED
- Supplements / nutraceuticals / health & wellness D2C background
- Subscription / repeat-purchase D2C models
NICE TO HAVE
- Influencer or affiliate marketing
- Amazon Ads / marketplace performance marketing
- YouTube Ads
📊 Be ready to walk us through 1–2 campaigns you personally owned: platform, spend, CPL/CPA/ROAS, and revenue impact.
Click on Apply to know more.
