TAD Global
Website:
tadglobal.in
Job details:
About TAD Global Branding
Tad Global Branding Pvt Ltd is a leading integrated Brand Consulting, Social & Digital Marketing, 3D Animation, Celebrity and Media Management Company located in Hyderabad. With over 25 years of experience serving clients across India, the Middle East, and Canada, we are known for innovative strategies and creative excellence. We seek talented individuals to join our expanding team.
Job Summary
We are looking for an experienced Lead Generation Specialist with 3–4 years of hands-on experience in Real Estate lead generation and performance marketing.
The candidate will be responsible for planning, executing, monitoring, and optimizing digital campaigns for our existing Real Estate clients, with a strong focus on generating high-quality, conversion-oriented leads for residential and commercial projects.
The role requires someone who understands the complete Real Estate lead generation funnel, from audience targeting and campaign execution to lead quality analysis and optimization.
Location: Hyderabad
Experience: 3–4 Years
Employment Type: Full-time
Industry Experience: Real Estate experience is mandatory
Key Responsibilities
- Plan and execute lead generation campaigns for Real Estate projects across Meta Ads, Google Ads, and other relevant digital platforms.
- Generate qualified leads for residential and commercial Real Estate projects based on defined target audiences and campaign objectives.
- Manage and optimize Meta Ads and Google Ads campaigns to achieve targeted lead volumes and CPL.
- Develop audience strategies based on location, demographics, buyer profiles, interests, property type, and project positioning.
- Monitor key campaign metrics including CPL, CPC, CTR, conversion rate, lead volume, lead quality, and ROAS/ROI.
- Continuously optimize campaigns, budgets, audiences, creatives, keywords, bidding strategies, and landing pages to improve performance.
- Track and analyze lead quality in coordination with client servicing and sales teams.
- Understand feedback on qualified leads, interested prospects, site visits, follow-ups, and conversions and optimize campaigns accordingly.
- Implement and monitor remarketing and retargeting campaigns to improve conversions.
- Work closely with internal creative, content, digital, and account management teams to develop high-performing campaign creatives and communication.
- Ensure accurate implementation of conversion tracking, Meta Pixel, Google Analytics/GA4, and UTM tracking.
- Prepare weekly and monthly campaign performance reports with actionable insights.
- Conduct competitor research and stay updated on Real Estate digital marketing and lead generation trends.
- Manage multiple Real Estate client campaigns while maintaining campaign quality, timelines, and performance.
Required Skills & Qualifications
- 3–4 years of experience in Performance Marketing / Lead Generation.
- Real Estate lead generation experience is mandatory.
- Strong hands-on experience with Meta Ads Manager and Google Ads.
- Proven experience generating and optimizing leads for Real Estate projects.
- Strong understanding of Real Estate customer journeys and lead funnels.
- Good knowledge of campaign optimization, audience segmentation, retargeting, conversion tracking, and budget management.
- Strong understanding of CPL, CPC, CTR, conversion rates, ROAS, ROI, and lead quality metrics.
- Experience with Google Analytics (GA4), Meta Pixel, Google Tag Manager, and CRM/lead management systems.
- Strong analytical skills with the ability to identify campaign issues and take corrective action.
- Ability to handle multiple client accounts and campaigns simultaneously.
- Good communication, reporting, and coordination skills.
Preferred Candidate
- Previous experience in a Digital Marketing or Advertising Agency handling Real Estate accounts is highly preferred.
- Strong knowledge of the Hyderabad Real Estate market and buyer segments will be an advantage.
- Experience handling significant monthly advertising budgets is preferred.
- Candidates who can demonstrate previous campaign results, including lead volume, CPL, lead quality, and conversion performance, will be preferred.
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