Website:
navsontech.com
Job details:
We are looking for a Lead Generation & Growth Executive to develop and manage a structured B2B lead-generation pipeline for Navson Technologies.
The role requires someone who can understand our products, markets and business objectives, and independently develop effective methods to identify, reach and qualify potential customers.
Position: Lead Generation & Growth Executive
Employment Type: Full-time
Industry: Scientific & Laboratory Equipment
Key Responsibilities
- Understand Navson’s products, applications, customer segments and target markets.
- Identify relevant industries, companies and key decision-makers across domestic and international markets.
- Build and maintain qualified prospect databases using LinkedIn, industry directories, databases, research tools and other relevant sources.
- Develop and execute multi-channel lead-generation strategies using email, telephone, LinkedIn, social media and other suitable channels.
- Create and manage outreach campaigns, messaging, call scripts and follow-up sequences.
- Engage with prospects to understand requirements and qualify potential business opportunities.
- Maintain an organized CRM and ensure systematic follow-up of prospects.
- Evaluate lead-generation tools, databases, automation platforms and AI-based solutions where appropriate.
- Track campaign performance and continuously improve targeting, messaging and outreach methods.
- Explore new customer segments, geographies and channels for business development.
- Work closely with the distributors, sales and technical teams to improve lead quality and conversion.
Candidate Profile
- Strong research, communication and analytical skills.
- Has prior experience with B2B cold calling and outbound communication with a proof of achieved outcomes.
- Familiarity with LinkedIn, CRM systems, email outreach and lead-generation tools.
- Ability to understand technical products and identify relevant customer applications.
- Self-driven and capable of independently planning and executing lead-generation activities.
- Comfortable experimenting with different channels and refining the approach based on results.
- Has experience or interest in industrial, scientific, laboratory or technical products would be an advantage.
Who We Want
We care more about mindset and execution ability than years of experience.
You should be:
Resourceful. Persistent. Curious. Tech-savvy. Commercially sharp.
You should be comfortable researching an unfamiliar industry, finding the right people, picking up the phone, testing new software, writing outreach copy, analysing results and changing your approach proactively when needed.
When one route doesn't work, your instinct should be:
“What else can I try?”
Success in This Role
Success means:
Building a predictable pipeline measured by number of relevant prospects, qualified opportunities, qualified conversions for Navson.
We will provide the products, technical knowledge and access required. You bring the ownership, creativity and determination to build the pipeline.
Click on Apply to know more.
