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Job details:
Position: Lead Generation Executive / Lead Research Specialist
Experience: 2 to 3 Years Location: Technopark, Trivandrum
Industry: Software Services & Product Development
Department: Business Development / Sales
About the Company We are a software services and product-based company specializing in delivering innovative digital transformation solutions across multiple industries. We are looking for a proactive and result-oriented Lead Generation Executive to support our Business Development team by identifying, qualifying, and generating high-quality sales opportunities.
Key Responsibilities :
Generate qualified leads through various online and offline channels.
Identify potential customers and decision-makers within target organizations.
Conduct market research to build and maintain prospect databases.
Utilize LinkedIn Sales Navigator, Apollo, ZoomInfo, Lusha, Hunter.io, and other lead generation platforms to identify prospects. Execute email marketing campaigns and nurture leads through structured follow-ups.
Manage social media outreach campaigns through LinkedIn and other professional networks.
Perform cold calling and initial prospect engagement activities.
Qualify leads based on business requirements, budget, authority, need, and timeline. Filter and segregate hot, warm, and cold leads before passing them to the sales team.
Maintain and update prospect information in CRM systems.
Coordinate closely with Business Development Managers and Sales Executives to ensure a healthy sales pipeline.
Track lead generation KPIs and provide periodic performance reports.
Participate in digital marketing initiatives and campaign-driven lead generation activities. Required Skills & Qualifications
2 to 3 years of experience in Lead Generation, Inside Sales, Business Development, or Demand Generation.
Experience working in Software Services, IT Services, SaaS, ERP, Cloud, or Technology companies.
Hands-on experience with: o LinkedIn Sales Navigator o Apollo.io o ZoomInfo o Lusha o Hunter.io o Seamless.ai o SalesQL o CRM platforms (HubSpot, Zoho CRM, Salesforce, etc.)
Knowledge of B2B lead generation strategies. Experience in email campaigning and email automation tools.
Understanding of social media marketing and social selling techniques.
Excellent communication and interpersonal skills.
Ability to conduct professional cold calls and prospect qualification discussions.
Strong research and analytical abilities. Preferred Skills
Experience generating leads from international markets such as Middle East, Europe, US, or APAC.
Knowledge of software products, SaaS solutions, ERP systems, AI solutions, or digital transformation services.
Familiarity with marketing automation tools and campaign management.
Experience working with business development teams in a technology organization.
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