Anytime Diesel
Website:
anytimediesel.com
Job details:
Company Description:
Anytime Diesel is India’s leading doorstep fuel delivery and fuel management company, transforming how businesses access and manage energy. Powered by advanced technology, including IoT-enabled systems, GPS tracking, geo-fencing, AI, and data-driven fuel intelligence, the company delivers safe, tamper-proof, and on-time diesel across the country. Serving more than 10,000 clients, Anytime Diesel supports industries, infrastructure projects, apartments, hospitals, malls, restaurants, and other commercial operations in reducing downtime, preventing fuel theft, and improving fuel transparency. Beyond delivery, the company offers smart fuel storage tanks, Diesel Cube systems, and Fuelistic IoT logistics technology to create a comprehensive, compliant fuel management ecosystem.
Through initiatives like Fuel for Trees, Anytime Diesel promotes responsible, efficient, and sustainable energy use, aligning fuel consumption with environmental stewardship.
Role Description:
The Lead – Brand & Digital Communication is a full-time, on-site role based in the Greater Hyderabad Area. This role is responsible for developing and executing brand strategy, shaping brand positioning, and ensuring consistent communication across digital and offline channels. The position involves planning and managing digital campaigns, overseeing content creation for social media, website, and marketing collaterals, and maintaining brand guidelines. The Lead will collaborate with sales and business teams to support growth initiatives, create communication assets that drive lead generation and customer engagement, and monitor brand performance metrics. Day-to-day responsibilities include coordinating with internal stakeholders and external agencies, analyzing campaign results, refining communication strategies, and ensuring the brand reflects Anytime Diesel’s values of reliability, innovation, and sustainability.
Key Responsibilities:
1. Social Media & Digital Presence
Own Anytime Diesel's social media strategy and day-to-day presence across relevant platforms.
Develop and maintain a structured social media and content calendar.
Create high-quality content around company milestones, products, customers, technology, people, achievements and industry developments.
Build Anytime Diesel's LinkedIn presence as a strong corporate and leadership communication channel.
Develop content for the Founder/CEO's personal LinkedIn presence in alignment with the company's communication strategy.
Identify opportunities to increase reach, engagement, brand awareness and industry visibility.
Monitor comments, conversations, mentions and relevant industry discussions.
Maintain consistency in brand tone, messaging and visual communication.
2. Brand Communications
Develop and maintain a clear and consistent Anytime Diesel brand narrative.
Convert business achievements and operational milestones into compelling external stories.
Communicate Anytime Diesel's technology, innovation, market presence and business differentiation effectively.
Develop communication themes around fuel delivery, energy logistics, technology, IoT, fleet management, customer experience and industry transformation.
Ensure that all external communication reflects the company's positioning, values and strategic direction.
Build a library of reusable corporate stories, case studies, customer stories, leadership narratives and company milestones.
3. Founder / CEO Communications
Work directly with the Founder/CEO on communication strategy and messaging.
Convert the Founder/CEO's thoughts, ideas and business updates into polished communication.
Prepare LinkedIn posts, speeches, articles, interviews, announcements and other leadership content.
Support the Founder/CEO in developing a consistent public voice and thought-leadership positioning.
Maintain a forward-looking content calendar aligned with business priorities and upcoming announcements.
Coordinate approvals and ensure sensitive communication is released only after appropriate authorization.
4. Public Relations & Media
Build and maintain relationships with journalists, publications, industry media and relevant communication networks.
Identify opportunities for Anytime Diesel to participate in relevant media stories, interviews, podcasts, panels and industry conversations.
Prepare press releases, media briefs, company announcements and media communication.
Coordinate with external PR agencies, media partners and event organizers where required.
Manage inbound media requests and coordinate internal responses.
Track media coverage and maintain a record of Anytime Diesel's media presence.
Identify opportunities to position Anytime Diesel's leadership and expertise in relevant industry conversations.
5. Content & Storytelling
Transform raw business information into strong, easy-to-understand stories.
Develop customer success stories, case studies, product stories and business narratives.
Create content around company milestones, partnerships, technology launches and achievements.
Develop articles, newsletters, blogs, social posts, presentations and corporate communication material as required.
Work with internal teams to source relevant information, photographs, data, customer stories and operational insights.
Maintain a structured content repository for future use.
6. Industry & Competitive Intelligence
Track developments in fuel delivery, logistics, energy, mobility, technology and related sectors.
Monitor competitor communication, positioning, campaigns and public announcements.
Identify emerging communication opportunities and industry conversations relevant to Anytime Diesel.
Track how customers, competitors and the broader industry perceive the company.
Provide periodic insights to the Founder/CEO on brand and communication trends.
7. Internal Coordination
Work closely with Sales, Operations, Technology, Product, Finance and HR to identify stories and communication opportunities.
Establish a process for collecting business milestones and achievements from different departments.
Ensure factual accuracy of all external communication.
Coordinate photography, videography, design and creative requirements with internal or external resources.
Maintain an organized communication calendar covering upcoming launches, events, announcements and campaigns.
8. Brand Governance & Confidentiality
Maintain strict confidentiality regarding business plans, financial information, customer information, technology, partnerships, strategic initiatives and pre-announcement developments.
Clearly distinguish between information that is approved for external communication and information that remains confidential.
Ensure no sensitive information is published without appropriate approval.
Maintain consistency in brand language, messaging and corporate identity across communication channels.
Exercise sound judgment when handling sensitive or potentially reputationally significant communication.
Qualifications:
- Strong skills in Brand Strategy and Brand Management to define positioning, messaging, and long-term brand direction.
- Proficiency in Communication and Branding to create clear, consistent, and compelling narratives across channels.
- Experience collaborating with Sales teams to align brand and communication efforts with revenue and market growth objectives.
- Proven experience in digital marketing, campaign management, and content development for B2B or tech-enabled services.
- Ability to analyze brand and communication performance metrics and apply insights to optimize strategies.
- Excellent written and verbal communication skills in English, additional language proficiency is an advantage.
- Demonstrated ability to lead cross-functional projects, manage agencies, and work in a fast-paced environment.
- Bachelor’s or Master’s degree in Marketing, Communications, Business, or a related field; experience in energy, logistics, or SaaS sectors is a plus.
Click on Apply to know more.
