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We are looking for an experienced Lead – Brand Partnerships to drive revenue growth through brand partnerships and influencer marketing solutions. The ideal candidate will have a strong understanding of the digital, influencer marketing, social media, and advertising ecosystem, along with a proven track record of acquiring and growing brand accounts.
This role will be responsible for identifying new business opportunities, building strong relationships with brands and agencies, pitching influencer-led campaigns, and converting opportunities into business.
Key Responsibilities
- Drive new business acquisition and revenue generation across brands and agencies.
- Identify and build relationships with CMOs, Marketing Heads, Brand Managers, Digital Heads, Media Agencies, and Creative Agencies.
- Develop a strong pipeline of prospective brands and ensure consistent business conversion.
- Pitch and sell influencer marketing, creator campaigns, content-led.
- Understand client requirements and work closely with internal teams to create effective campaign proposals and solutions.
- Own the complete sales cycle — from lead generation and prospecting to pitching, negotiation, closure, and account growth.
- Prepare and deliver compelling sales presentations, proposals, and campaign solutions.
- Build long-term relationships with key clients and identify opportunities for upselling and cross-selling.
- Track industry trends, competitor activity, creator economy developments, and emerging brand requirements.
- Work closely with the influencer/creator, campaign, and operations teams to ensure smooth execution and client satisfaction.
- Maintain accurate sales forecasts, CRM updates, revenue projections, and pipeline reports.
- Meet and consistently exceed monthly, quarterly, and annual revenue targets.
- Represent the company at relevant industry events, networking opportunities, and client meetings.
Key Skills & Competencies
- Strong B2B sales and business development experience.
- Proven experience in influencer marketing or advertising.
- Strong network among brands, agencies, and marketing professionals.
- Excellent communication, presentation, negotiation, and relationship-management skills.
- Strong commercial understanding with the ability to identify and close business opportunities.
- Ability to independently manage the sales pipeline and drive deals from prospecting to closure.
- Target-oriented, proactive, and highly driven approach.
- Strong understanding of the creator economy and influencer marketing ecosystem.
- Ability to work in a fast-paced, target-driven environment.
Preferred Background
- Experience working with an influencer marketing agency, digital agency, media agency, advertising agency, or brand-side marketing team.
- Existing relationships with brands and agencies will be a strong advantage.
- Candidates with a proven record of achieving sales/revenue targets will be preferred.
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