GA International Inc.
Website:
ga-international.com
Job details:
GA International, manufacturer of LabTAG® laboratory labels, provides specialized identification solutions for life sciences, healthcare, pharmaceutical, biotechnology, and research laboratories. Our portfolio includes cryogenic, freezer, chemical-resistant, autoclave, histology, PCR, and general laboratory labels, along with label printers, ribbons, barcode scanners, and custom identification solutions.
Role Description
The Laboratory Solutions Specialist is a full-time, customer-facing sales role focused on developing new business and growing GA International’s presence within the laboratory, pharmaceutical, biotechnology, healthcare, and life sciences markets.
The successful candidate will actively identify and develop prospective customers, understand their laboratory workflows and labeling requirements, and recommend suitable LabTAG® labeling, printing, barcode, and identification solutions.
Day-to-day responsibilities will include prospecting and lead generation, visiting laboratories and customer sites, conducting product presentations and demonstrations, preparing quotations and proposals, following up on sales opportunities, and supporting customers throughout the sales process.
The role will involve building relationships with laboratory managers, scientists, procurement teams, quality teams, distributors, and other decision-makers. The Laboratory Solutions Specialist will also work closely with GA International’s internal technical, customer service, marketing, and product teams to develop solutions for customer applications and support successful account development.
The position requires regular travel for customer meetings, distributor visits, product demonstrations, conferences, and industry exhibitions.
Key Responsibilities
- Identify and develop new sales opportunities within laboratories, pharmaceutical companies, biotechnology companies, CROs, CDMOs, hospitals, biobanks, IVF facilities, research institutions, and other life science organizations.
- Prospect for new customers through direct outreach, referrals, exhibitions, distributor networks, and inbound leads.
- Visit customer laboratories to understand existing labeling, sample identification, printing, barcode, and tracking workflows.
- Recommend appropriate LabTAG® labels, printers, ribbons, barcode scanners, and custom identification solutions based on customer requirements.
- Conduct product demonstrations, sample evaluations, technical discussions, and customer presentations.
- Prepare quotations, proposals, product recommendations, and follow-up communications.
- Manage sales opportunities from initial inquiry and qualification through evaluation, quotation, negotiation, and order.
- Develop and maintain relationships with key customer accounts and identify opportunities for repeat business and account growth.
- Work with distributors and channel partners to develop opportunities and support local sales activities.
- Maintain accurate records of leads, opportunities, customer interactions, and sales activities using CRM tools.
- Gather market intelligence, competitor information, and customer feedback to support product and business development.
- Represent GA International at trade shows, conferences, customer meetings, and industry events.
- Provide basic product training and post-sale support to ensure successful adoption of GA International solutions.
- Work toward agreed sales targets, develop a qualified opportunity pipeline, and contribute to revenue growth within the assigned market or territory.
Qualifications
- Master’s degree in Biotechnology, Life Sciences, Biomedical Sciences, or a related scientific field is preferred.
- Minimum 2 years of relevant experience is preferred, ideally in sales, business development, laboratory products, life sciences, biotechnology, pharmaceuticals, diagnostics, scientific equipment, or a related industry.
- Strong sales and business development skills, with the ability to prospect, qualify opportunities, build relationships, and move customers through the sales process.
- Excellent communication and presentation skills, with the ability to explain technical products clearly to scientists, laboratory personnel, procurement teams, and business decision-makers.
- Strong consultative selling skills with the ability to understand customer workflows, identify requirements, and recommend appropriate solutions.
- Comfortable conducting customer visits, product demonstrations, follow-up discussions, and commercial negotiations.
- Ability to develop and maintain long-term customer and distributor relationships.
- Knowledge of common laboratory techniques, laboratory workflows, and scientific applications is a strong advantage.
- Familiarity with sample identification, barcode systems, LIMS, laboratory consumables, labeling technologies, or scientific equipment is an advantage.
- Self-motivated and comfortable working independently while managing multiple customer opportunities and priorities.
- Willingness to travel regularly for customer meetings, distributor meetings, product demonstrations, conferences, and exhibitions.
- Comfortable using CRM systems, Microsoft Office, online meeting platforms, and other digital sales tools.
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