Appilary Technologies
Website:
appilary.com
Job details:
Company Description Appilary Technologies specializes in BTL activation software products, including van activation, modern trade/general trade activation, door-to-door campaigns, and retail installation monitoring. The company also provides robust solutions for out-of-home (OOH) media monitoring to help clients track and optimize field and marketing operations. Its newest and most advanced offering is an AI/ML-based trade marketing software product that manages end-to-end trade marketing processes. Appilary Technologies focuses on innovation, data-driven insights, and execution excellence to support brands in achieving higher visibility and performance in the market.
Role Description The Key Account Executive is a full-time, on-site role based in Noida, responsible for managing and growing relationships with key clients using Appilary’s BTL activation and trade marketing solutions. Day-to-day responsibilities include understanding client business needs, presenting product capabilities, coordinating campaign execution, and ensuring timely delivery of services. The role involves regular communication with clients, preparing performance reports, gathering feedback, and collaborating with internal teams such as product, operations, and technical support. The Key Account Executive will identify upsell and cross-sell opportunities, support contract renewals, and help clients maximize the value of AI/ML-based trade marketing and monitoring tools. This position requires proactive follow-up, on-ground coordination when needed, and a strong focus on client satisfaction and retention.
This role also needs to identify new prospect for the company and convert them into clients to generate more business.
Qualifications
- Demonstrated skills in account management, client servicing, and relationship building with key business stakeholders.
- Experience in sales, business development, or trade marketing, ideally within software, FMCG, retail, or marketing services sectors.
- Ability to understand and explain technology products, including SaaS solutions, analytics, and AI/ML-based tools, to non-technical clients.
- Strong communication, negotiation, and presentation skills, with the ability to prepare and deliver clear proposals and performance reports.
- Solid organizational and time-management abilities, including handling multiple accounts, prioritizing tasks, and meeting deadlines.
- Comfort working with data and dashboards, interpreting campaign results, and providing actionable insights to clients.
- Proficiency in MS Office or Google Workspace; experience with CRM systems or account management tools is an advantage.
- Bachelor’s degree in Business, Marketing, Management, or a related field; relevant professional experience may be considered in place of formal education.
- Prior exposure to BTL activation, field marketing, OOH campaigns, or retail execution monitoring is preferred.
- Ability to work on-site in Noida and travel to client locations as required.
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