BrandStory Digital
Website:
brandstory.in
Job details:
Junior Associate – Performance Marketer
Location: Bangalore | Experience: 2–3 Years | Type: Full-Time
About BrandStory Digital
At BrandStory Digital, we help B2B and B2C brands achieve performance-driven growth through innovative digital marketing strategies.We blend creativity, data, and technology to craft impactful brand narratives and deliver measurable business results. If you’re passionate about paid media, analytics, and driving marketing performance, this is the perfect role to accelerate your digital career.
Role Overview
We’re looking for a Junior Associate – Performance Marketing with 2–3 years of hands-on experience in managing Google Ads campaigns. In this role, you’ll work across multiple client accounts to plan, execute, and optimize digital campaigns that drive ROI, leads, and revenue. You’ll learn directly from senior marketers, gaining mentorship, cross-platform exposure, and opportunities to take ownership of projects.
Key Responsibilities
1. Campaign Management & Optimization
- Set up and optimize Google Ads campaigns across Search, Display, YouTube, and Performance Max.
- Conduct keyword research, audience targeting, and competitor analysis.
- Track campaign performance and implement data-driven optimizations to improve ROI and conversions.
2. Google Ads Management
- Apply expertise in keyword match types (exact, phrase, broad).
- Perform regular search term audits to find new opportunities and add negative keywords.
- Improve ad relevance, Quality Score, and landing page performance using PageSpeed Insights and testing.
3. Meta (Facebook/Instagram) Ads
- Support the setup and optimization of Meta ad campaigns for awareness, lead generation, and sales.
- Understand and utilize audience types (core, custom, and lookalike).
- Contribute creative ideas for ad copies, visuals, and testing strategies.
4. LinkedIn Ads
- Assist in managing LinkedIn campaigns targeting professional and industry-specific audiences.
- Gain hands-on exposure to B2B campaign strategy and audience segmentation.
5. Collaboration & Learning
- Work closely with SEO, content, and design teams to build integrated marketing strategies.
- Support A/B testing, landing page recommendations, and ad copy development.
- Learn to interpret reports and provide actionable insights for campaign improvement.
6. Reporting & Communication
- Analyze performance data and derive insights for optimization.
- Assist in preparing reports and presentations using PowerPoint or Google Slides.
- Participate in client calls and internal review meetings to discuss campaign goals and results.
Requirements
- 2–3 years of hands-on experience managing Google Ads campaigns (agency, freelance, or internship).
- Strong understanding of metrics like CPC, CTR, ROAS, and conversion rate.
- Familiarity with Google Ads Manager, Google Analytics, and Data Studio.
- Analytical mindset with keen attention to detail and a willingness to learn.
- (Bonus) Exposure to Meta Ads, LinkedIn Ads, HubSpot, or CRM tools.
Tools You’ll Work With
- Paid Media: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager
- Analytics: Google Analytics, Data Studio, SEMrush
- CRM & ABM: HubSpot, Zoho CRM, Apollo.io
- Collaboration: Slack, ClickUp, Notion
Why Join BrandStory Digital?
- Work on real client campaigns and see direct business impact.
- Learn from experienced digital marketers in a growth-oriented environment.
- Access top marketing tools and resources.
- Enjoy a competitive salary, learning support, and clear career progression.
Ready to Apply?
If you’re passionate about digital marketing, eager to work on performance-driven campaigns, and ready to take your career to the next level—we’d love to hear from you!
Click on Apply to know more.