Lal Sweets
Website:
lalsweets.com
Job details:
Job Description – Performance Marketing Executive (E-commerce & Quick Commerce)
Role Overview
We are looking for a highly driven and execution-focused Performance Marketing Executive to manage visibility and search campaigns across leading E-commerce and Quick Commerce platforms, including Blinkit, Zepto, Swiggy Instamart, Amazon, BigBasket, and Flipkart. The ideal candidate should have prior experience managing marketplace performance marketing campaigns within the FMCG industry. While experience in Quick Commerce is preferred, candidates with relevant E-commerce marketplace experience are equally welcome. We are looking for someone who thrives in a fast-paced environment, takes ownership, and ensures flawless execution through proactive coordination and relentless follow-ups
Key Responsibilities
• Plan, execute, and optimize visibility, search, and sponsored advertising campaigns across Blinkit, Zepto, Swiggy Instamart, Amazon, BigBasket, Flipkart, and other online marketplaces.
• Monitor campaign performance daily and optimize keywords, bids, budgets, placements, and visibility to maximize sales and return on advertising spend (ROAS).
• Analyze campaign data, identify trends, and provide actionable recommendations to improve traffic, conversions, and overall marketplace performance.
• Coordinate with internal teams, marketplace account managers, agencies, and other stakeholders to ensure timely execution of campaigns.
• Drive campaign execution through continuous follow-ups and ensure deliverables are completed within committed timelines.
• Track visibility metrics, keyword rankings, share of search, and campaign effectiveness, taking corrective actions wherever required.
• Prepare periodic performance reports and present key insights and recommendations.
• Stay updated with marketplace algorithms, advertising tools, and emerging best practices.
Desired Qualifications & Experience
• 1–3 years of experience in Performance Marketing, Marketplace Advertising, or Digital Marketing.
• Experience handling advertising campaigns on one or more marketplaces such as Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart, BigBasket, or similar platforms.
• Experience in the FMCG industry is mandatory. • Experience in Quick Commerce is preferred but not mandatory.
• Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.
• Good decision-making ability and problem-solving skills.
• Excellent stakeholder management and communication skills. • Strong working knowledge of Microsoft Excel (Pivot Tables, Lookups, basic analysis) is preferred.
Key Competencies
• Strong ownership mindset with a bias for action.
• Highly proactive and execution-oriented.
• Persistent in driving outcomes through continuous and rigorous follow-ups.
• Comfortable working in a dynamic, fast-paced business environment with multiple priorities.
• Detail-oriented with the ability to manage multiple campaigns simultaneously.
• Ability to think analytically, make quick decisions, and adapt strategies based on performance.
• Self-motivated, eager to learn, and focused on delivering measurable business results.
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