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Company Description Social Berry is a dynamic digital marketing agency focused on helping brands grow through data-driven strategies and creative execution. The agency partners with clients across industries to build measurable campaigns that increase visibility, engagement, and revenue. Social Berry values experimentation, performance optimization, and staying ahead of digital trends. Team members collaborate closely to solve marketing challenges and deliver impactful results. The work environment encourages learning, innovation, and ownership of outcomes.
Role Description The Performance Marketer role at Social Berry is a full-time, on-site position based in Bengaluru. In this role, the individual will plan, launch, and optimize paid campaigns across channels such as search, social, and display to drive measurable results. Day-to-day tasks include managing budgets, monitoring campaign performance, conducting A/B tests, and implementing data-backed improvements to maximize ROI. The Performance Marketer will collaborate with account managers, creative teams, and analysts to align campaigns with client goals and reporting needs. The role also involves preparing performance reports, identifying growth opportunities, and staying updated on platform changes and best practices.
Qualifications
- Strong skills in planning, executing, and optimizing performance marketing campaigns across key digital channels (e.g., search, social, display).
- Ability to analyze campaign data, interpret metrics, and make data-driven decisions to improve performance and ROI.
- Experience with advertising platforms and tools (such as Google Ads, Meta Ads Manager, and analytics platforms) is highly beneficial.
- Solid understanding of digital marketing fundamentals, including audience targeting, conversion tracking, and funnel optimization.
- Effective communication and collaboration skills to work with cross-functional teams and present insights to stakeholders.
- Detail-oriented mindset with strong organizational skills and the ability to manage multiple campaigns simultaneously.
- Bachelor’s degree in marketing, business, communications, or a related field, or equivalent practical experience.
- Prior experience in a digital agency or performance marketing role is an advantage.
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