Website:
riyaasat.in
Job details:
Company Description Riyaasat, founded in 2021, is dedicated to reimagining the celebration of India’s rich cultural legacy. The brand focuses on honoring traditions and nostalgia while keeping them relevant and meaningful for future generations. Riyaasat’s journey began in Ahmedabad, grew with strong patron support in Vadodara, and has recently expanded to Mumbai. The company continues to build a presence in vibrant urban markets, offering culturally rooted experiences that appeal to contemporary audiences.
Role Description The Influencer Marketing Executive role is a full-time, on-site position based in Borivali. This role involves identifying and onboarding influencers aligned with Riyaasat’s brand values, negotiating collaborations, and managing long-term relationships. The executive will plan and execute influencer campaigns, coordinate content calendars, and ensure timely delivery of posts and brand promotions across digital platforms. Daily tasks include market and audience research, performance tracking of campaigns, and preparing reports with insights and recommendations. The role also requires close collaboration with marketing, sales, and creative teams to align influencer activities with overall brand strategies and promotional goals.
Qualifications
- Candidates should possess skills in Market Planning and Marketing to design and implement effective influencer strategies.
- Candidates should possess skills in Market Research to analyze audience segments, trends, and competitor activities.
- Candidates should possess strong Communication skills to collaborate with influencers, internal teams, and external partners.
- Candidates should possess Sales and Marketing skills to support campaign-driven revenue and brand growth.
- Experience in influencer marketing, social media platforms, and content collaboration is highly beneficial.
- Strong organizational, negotiation, and relationship-management skills are preferred.
- Ability to interpret campaign metrics and use data-driven insights to optimize performance.
- Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred.
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