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Company Description CrossBox Digital LLP is a Mumbai-based agency specializing in celebrity management, brand endorsement, content production, and influencer marketing. The team connects brands with influencers and celebrities to create impactful, tailored campaigns. Using a data-driven and ROI-focused approach, CrossBox Digital designs strategies that align with each brand’s goals. The company emphasizes authentic content creation and customized solutions to elevate brand visibility and engagement. Applicants will join a growing network of top influencers and industry professionals.
Role Description The Influencer Marketing Specialist is a full-time, on-site role based in Mumbai. This role involves identifying and evaluating relevant influencers and celebrities, managing outreach, and building long-term relationships. The specialist will plan and execute influencer campaigns, coordinate content briefs, track deliverables, and ensure alignment with brand objectives. Daily tasks include negotiating contracts, monitoring campaign performance, analyzing data, and preparing reports with insights and recommendations. The role also requires close collaboration with internal teams and clients to refine strategy, maintain timelines, and optimize results across social platforms.
Qualifications
- Strong influencer marketing and social media campaign management skills, with the ability to design and execute end-to-end collaborations.
- Experience in celebrity management, brand endorsements, or talent coordination within the entertainment or digital media space.
- Proficiency in content planning and basic content production workflows, including briefs, approvals, and quality checks.
- Ability to use analytics and reporting tools to track performance, interpret data, and optimize campaigns for ROI.
- Excellent communication, negotiation, and relationship-building skills with influencers, talent agencies, and clients.
- Strong organizational and time-management abilities, with attention to detail and capacity to handle multiple campaigns simultaneously.
- Knowledge of key social platforms (Instagram, YouTube, TikTok/ShareChat, etc.) and current trends in digital and influencer marketing.
- Bachelor’s degree in Marketing, Communications, Media, or a related field; agency or brand-side experience in influencer marketing is preferred.
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