Educart
Website:
educart.co
Job details:
Company Description Educart is a growing education-focused organization dedicated to making high-quality learning resources more accessible and engaging for students across India. The company combines strong academic expertise with modern design and technology to create exam-oriented books and digital content that are easy to understand and use. Educart values innovation, data-driven decision making, and collaboration, and encourages team members to contribute ideas that improve learner outcomes. Professionals joining Educart can expect a fast-paced environment where they can shape campaigns that directly impact students’ success. The Agra-based team works closely across marketing, product, and sales to expand Educart’s reach and strengthen its brand in the education sector.
Role Description The Influencer Marketing Manager is a full-time, on-site role based in Agra. This role is responsible for identifying, onboarding, and managing relationships with influencers across YouTube, Instagram, and other social platforms within the education and exam-prep space. Day-to-day tasks include planning influencer campaigns, negotiating deliverables and budgets, coordinating content calendars, and ensuring timely posting aligned with product launches and academic cycles. The Influencer Marketing Manager will track performance metrics, analyze campaign data, and optimize strategies to improve reach, engagement, and conversions. This role will collaborate closely with the social media, creative, and product teams to brief influencers, align messaging with brand guidelines, and maintain consistent communication throughout each campaign.
Qualifications
- Experience in influencer marketing, campaign management, and relationship building with creators, preferably in the education or consumer products domain.
- Skills in social media platforms management, audience engagement, and understanding of digital trends and content formats.
- Ability to analyze campaign performance data, use basic marketing analytics tools, and prepare clear reports and insights.
- Strong communication, negotiation, and coordination skills, with the ability to manage multiple projects and stakeholders simultaneously.
- Bachelor’s degree in Marketing, Communications, Business, or a related field; relevant work experience in influencer or digital marketing is highly valued.
- Familiarity with the Indian education landscape, exam cycles, and student communities is a plus.
- Comfort working in a fast-paced, on-site environment in Agra, with a proactive, detail-oriented, and collaborative approach.
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