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Job details:
Influencer Marketing Associate – Kannada
Department: Marketing
Employment Type: Full-Time
Location: Hyderabad
Experience: 1–2 Years
Language: Kannada – Fluent/Native
About the Role
We are looking for a creative and result-oriented Influencer Marketing Associate – Kannada to manage influencer marketing activities targeted toward Kannada-speaking audiences. The ideal candidate should have a strong understanding of Kannada content, social media trends, regional creators, and influencer marketing.
Key Responsibilities
- Identify and research Kannada influencers and content creators across Instagram, YouTube, Facebook, and other relevant platforms.
- Build and maintain a strong database of Kannada influencers across different categories and audience sizes.
- Coordinate with influencers from sourcing to campaign execution, including negotiations, briefs, content approvals, and publishing.
- Develop influencer campaigns aligned with brand objectives, target audience, and marketing goals.
- Prepare and communicate campaign briefs, content guidelines, and deliverables to influencers.
- Coordinate with internal teams such as Content, Creative, Performance Marketing, and Brand teams.
- Track influencer deliverables, campaign timelines, content quality, and posting schedules.
- Monitor campaign performance using metrics such as reach, engagement, views, clicks, conversions, and ROI.
- Identify emerging Kannada creators and regional trends to improve campaign performance.
- Ensure influencer content is aligned with the brand's tone, guidelines, and campaign objectives.
- Maintain strong relationships with influencers, agencies, and regional creator networks.
- Prepare regular campaign reports and share insights and recommendations for future campaigns.
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