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Growth & Marketing Executive – Study Abroad
Voxelleap | Hyderabad, Telangana | Hybrid | Full-time
Voxelleap is growing its international education consultancy and is looking for a proactive, results-driven Growth & Marketing Executive to help build our student acquisition and lead-generation pipeline.
This is an early-stage growth role. You will work closely with the founder to increase awareness, generate qualified student enquiries, develop new acquisition channels and help convert enquiries into counselling conversations.
Key Responsibilities
Lead Generation & Growth
- Develop and execute student lead-generation campaigns.
- Identify prospective students through relevant digital and offline channels.
- Support Meta/Instagram and other digital advertising campaigns.
- Research and test new student acquisition channels.
- Build and maintain organised lead lists and prospect databases.
- Track lead sources, follow-ups and outcomes.
Marketing
- Support Voxelleap's Instagram, LinkedIn and other digital channels.
- Coordinate educational content and campaigns with our creative resources.
- Assist with basic SEO, Google and digital marketing activities.
- Monitor campaign performance and suggest improvements.
- Research student trends, competitors and new marketing opportunities.
Outreach & Partnerships
- Conduct outreach to colleges, student communities and relevant education networks.
- Explore relationships with IELTS/PTE coaching centres and potential referral sources.
- Support college and student-awareness initiatives.
- Identify opportunities to expand Voxelleap's reach.
Lead Qualification & Sales Support
- Respond to prospective student enquiries through calls, WhatsApp and other channels.
- Understand basic student profiles and identify qualified prospects.
- Follow up consistently with prospective students.
- Schedule counselling calls for qualified students.
- Maintain accurate CRM records and follow-up activities.
- Work closely with the founder on lead conversion and business-development activities.
Requirements
- 1–3 years of experience in digital marketing, lead generation, business development, inside sales, EdTech, education or a related field.
- Strong spoken and written English.
- Good communication and interpersonal skills.
- Comfortable making calls and speaking with prospective students.
- Understanding of social media and digital lead generation.
- Comfortable using WhatsApp, spreadsheets, CRM tools and online platforms.
- Strong follow-up and organisational skills.
- Self-motivated, proactive and comfortable working in a growing business.
- Results-oriented mindset and willingness to learn.
Experience in study-abroad, international education, EdTech, IELTS/PTE or student recruitment is an advantage.
What We Offer
- Flexible hybrid working environment.
- Performance-based incentives.
- Hands-on experience across marketing, growth and business development.
- Direct exposure to the founder and meaningful ownership of growth initiatives.
- Opportunities to develop professionally as Voxelleap grows.
- A learning-focused and collaborative work environment.
How Success Will Be Measured
Success in this role will be measured through meaningful business outcomes, including:
- Qualified student enquiries generated.
- Counselling appointments booked.
- Lead-to-counselling conversion.
- Lead-source performance.
- Contribution to applications and client acquisition.
Location: Hyderabad, Telangana, India
Workplace: Hybrid
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