Website:
anddonehair.com
Job details:
Social Media Content Strategist – &Done
At &Done, we’re redefining what high-performance haircare looks like for Indian hair. Backed by biotechnology and scientific precision, our formulations are designed specifically for Indian hair and weather—delivering results global brands weren’t built to offer.
We started in salons, earning the trust of top stylists across India, and are now scaling rapidly through our direct-to-consumer launch.
Founded by Saumya Yadav (Stanford GSB ’19, IIT Delhi ’13; ex-Urban Company, ex-Udayy) and Atit Jain (BITS Pilani ’09; 2X founder – Pluss, Bulbul; ex-VC at Elevation Capital), we’re VC-backed and building a category-defining brand from the ground up.
Role Overview
We’re looking for a young, internet-native Social Media Content Strategist who lives on Instagram, understands what makes people stop scrolling, and can turn that understanding into a strong social strategy.
You’ll own the thinking behind our social presence - from content pillars and creative direction to trends, campaigns, creators, and performance.
We want someone who can look at a brand and say:
“I know exactly how we should show up on the internet.”
What You’ll Do
- Develop and own the social media strategy across Instagram and other relevant platforms
- Build content pillars, formats, and recurring content properties for the brand
- Develop monthly/weekly content calendars based on brand priorities and social trends
- Identify emerging trends, memes, formats, creators, and conversations and translate them into relevant brand content
- Develop concepts for Reels, carousels, stories, campaigns, and social-first activations
- Work closely with the creative team to translate strategy into compelling content
- Drive the brand’s tone of voice and personality across social platforms
- Conceptualize and execute social media campaigns from ideation to execution
- Identify opportunities for creator/influencer collaborations
- Track social media performance and use data to improve content strategy
- Monitor competitors and relevant brands to identify whitespace and new opportunities
- Stay relentlessly updated on Gen Z culture, internet behavior, and emerging platforms
- Build a social presence that feels native to the platform, not like an advertisement
What We're Looking For
- 1–3 years of experience in social media, content, digital marketing or a similar role
- You are genuinely obsessed with social media and internet culture
- You understand why some content gets shared while other content gets ignored
- Strong understanding of Instagram, Reels, Stories and short-form content
- Excellent creative thinking and the ability to turn an insight into a content idea
- Strong copywriting and communication skills
- Good understanding of social media analytics and performance metrics
- Ability to balance creativity with business objectives
- High ownership — you don't wait for someone to tell you what's trending
- Comfortable working in a fast-paced startup environment
- Strong taste in content, visual communication and storytelling
Bonus points if you…
- Have built or managed a brand's social media page from the ground up
- Have a strong personal understanding of creators and influencer culture
- Can confidently pitch 10 content ideas before your first coffee
- Have personally created content/Reels or run a creator account
- Have worked with D2C, beauty, fashion, lifestyle, consumer or youth-focused brands
- Know how to use tools such as Canva, CapCut or other content/creative tools
- Have a portfolio or examples of social campaigns/content you've worked on
Show Us How You Think
A CV can tell us where you’ve worked. We’d also like to see how you think, communicate, and present ideas.
As part of your application, please submit a short video CV (60–90 seconds) introducing yourself and telling us about your experience in social media/content.
It doesn’t need to be professionally shot or heavily edited. A simple phone-recorded video is completely fine. What matters to us is your communication, clarity, personality, and point of view.
In Your Video, You Can Tell Us
- Who you are and what you’ve worked on
- A social campaign, Reel or piece of content you’ve worked on that you’re particularly proud of — and why you think it worked
- What you think makes a brand’s social presence genuinely interesting
- A brand whose social media you think is doing a great job-and what you like about it
- Optional: What you like about &Done’s Instagram today and what you would change, improve, or experiment with
Simple or super-edited — your choice. We’re not testing your video-editing skills. We simply want to see how you communicate an idea and how you think about social.
The Ideal Candidate
You’re young, sharp, curious, and chronically online.
You know what's trending before it becomes mainstream. You understand memes without needing them explained. You can distinguish between a good idea and a good social idea.
Most importantly, you don't just consume content.
You think about why it works — and how to make it better.
How to Apply
Please Apply With
- Your CV
- Your portfolio/social handles
- Examples of 3 social campaigns or pieces of content you think are exceptionally good — and tell us why
- Google Drive link with your 60–90 second video CV
There’s no “right” way to make the video. We’d rather see your personality, thinking, and point of view than a perfectly polished production.
📍 Gurugram HQ
💰 Competitive salary + High ownership and visibility in a growing organization
💇♀️ Perks: Collaborative and people-first work culture + Learning and growth opportunities across functions
Skills: content strategist,communication,social media
Click on Apply to know more.
