EyeMantra Group of Hospital
Website:
eyemantra.in
Job details:
Company Description EyeMantra Eye Hospital is a leading multi-specialty eye care group in North India, known for high-quality vision care and advanced ophthalmic treatments. Established in 2013 in Delhi, the group operates four state-of-the-art hospitals across Paschim Vihar, Rohini, Pitampura, and Punjabi Bagh. EyeMantra is supported by a team of renowned eye specialists and is accredited by national and international organizations, reflecting a strong commitment to safe medical practices and positive patient outcomes. The group offers modern diagnostic and therapeutic technologies, compassionate staff, and comfortable facilities at affordable prices. EyeMantra also partners with government panels and health schemes to ensure accessible, cost-effective care for individuals and families.
Role Description The Hospital Marketing Manager is a full-time, on-site role based in Delhi, India. This role is responsible for planning and executing marketing strategies that promote EyeMantra’s hospitals, services, and specialists to patients, referrers, and community stakeholders. Daily activities include managing digital and offline campaigns, coordinating branding and promotional materials, overseeing social media and website content, and organizing patient awareness programs and outreach events. The manager collaborates closely with clinical and administrative teams to develop service-specific marketing plans, track campaign performance, and ensure consistent messaging and patient-focused communication. This role also involves market research, competitor analysis, budget management, and regular reporting on marketing outcomes to leadership.
Qualifications
- Demonstrated experience in healthcare or hospital marketing, including campaign planning, brand positioning, and patient acquisition strategies.
- Strong skills in digital marketing, such as social media management, search engine optimization (SEO), online advertising, and website content coordination.
- Ability to develop and execute local outreach, events, and community engagement initiatives to build awareness and trust in hospital services.
- Proficiency in market research, data analysis, and performance tracking to optimize marketing activities and support decision-making.
- Excellent written and verbal communication skills, with the ability to create clear, patient-friendly messaging and collaborate with multidisciplinary teams.
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field; a background in healthcare management is an advantage.
- Proven organizational and project management skills, including the ability to handle multiple campaigns, timelines, and budgets.
- Comfort working in a fast-paced hospital environment, with a strong focus on ethical marketing, patient confidentiality, and regulatory compliance.
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