Website:
sleepalfa.com
Job details:
About SleepAlfa
SleepAlfa is building the future of sleep health.
We are a health technology and wellbeing company on a mission to make sleep health accessible, connected, personalised, and outcome-driven.
India is facing a silent sleep health crisis. Poor sleep is affecting physical health, mental wellbeing, workplace productivity, safety, and quality of life. Yet, access to structured and integrated sleepcare remains limited.
SleepAlfa is working to change that.
By bringing together healthcare professionals, technology, artificial intelligence, digital health, corporate wellbeing, and personalised care, we are building an integrated sleep health ecosystem for individuals, organisations, and communities.
The Opportunity
We are looking for a passionate and entrepreneurial Head of Sales & Marketing to help us build the market for SleepAlfa.
We are looking for someone who understands how to generate demand, start conversations, build relationships, run campaigns, convert leads, and communicate a powerful idea to the market.
You will help us take SleepAlfa's mission to:
- Individuals struggling with sleep challenges.
- Corporate professionals and leaders.
- HR and wellbeing teams.
- Organisations looking to improve employee health and productivity.
- Communities across India.
If you have experience in B2B marketing, sales, corporate wellness, performance marketing, or customer acquisition and more importantly, the hunger to build something meaningful we would like to hear from you.
What You Will Do
Sales & Business Development
- Build and manage SleepAlfa's corporate sales pipeline.
- Identify and engage HR leaders, CHROs, wellbeing leaders, and business decision-makers.
- Present SleepAlfa's Corporate Sleep Health and Wellbeing Programs.
- Build relationships with organisations across India.
- Generate corporate meetings, pilots, and partnership opportunities.
- Support negotiations and conversion of opportunities into partnerships.
Marketing & Demand Generation
- Develop and execute lead generation campaigns.
- Run and optimise digital marketing campaigns.
- Work across Google, Meta, LinkedIn, email, and other relevant channels.
- Generate qualified consumer and corporate leads.
- Develop campaigns around sleep health, employee wellbeing, leadership health, and workplace productivity.
- Analyse campaign performance and continuously optimise outcomes.
Performance Marketing
You should be comfortable understanding and working with:
- Cost per Lead (CPL)
- Customer Acquisition Cost (CAC)
- Conversion Rates
- Return on Ad Spend (ROAS)
- Lead Quality
- Funnel Performance
- Customer Lifetime Value
Lead Conversion & Customer Engagement
- Speak directly with prospective customers and corporate stakeholders.
- Understand their requirements and challenges.
- Clearly explain SleepAlfa's programs and services.
- Guide prospective users through the appropriate next steps.
- Follow up and nurture leads.
- Improve lead-to-customer conversion.
What We Are Looking For
We are less concerned about fancy titles and more interested in your ability to make things happen.
You may be a good fit if you have:
- 3–8 years of experience in sales, marketing, growth, or business development.
- Experience in B2B sales or corporate partnerships.
- Exposure to corporate wellness, healthcare, wellbeing, insurance, HR technology, or related industries.
- Understanding of digital and performance marketing.
- Experience generating and converting leads.
- Strong presentation and communication skills.
- The ability to speak confidently with senior corporate leaders.
- An entrepreneurial and execution-oriented mindset.
What Will Make You Stand Out
We would particularly love to hear from you if:
- You have an existing network within HR and corporate leadership communities.
- You have sold wellness, healthcare, insurance, HRTech, or employee benefit programs.
- You understand performance marketing and digital lead generation.
- You have experience working in an early-stage startup.
- You have built something from scratch.
- You are comfortable with ambiguity and ownership.
Key Performance Indicators
Your success will be measured through outcomes such as:
- Qualified leads generated.
- Corporate decision-makers engaged.
- Corporate meetings and presentations conducted.
- Corporate pilots and partnerships initiated.
- Revenue generated.
- Customer acquisition.
- Lead-to-customer conversion rates.
- Marketing campaign performance.
- Cost of customer acquisition.
- Growth of the sales pipeline.
Why Join SleepAlfa?
Because this is an opportunity to build something that matters.
You will have the opportunity to:
- Help shape the future of sleep health in India.
- Build new models at the intersection of HealthTech, wellbeing, and corporate productivity.
- Work directly with founders, doctors, researchers, and industry leaders.
- Build national-level corporate and healthcare partnerships.
- Take ownership of meaningful growth initiatives.
- Grow with an organisation that has the ambition to impact over 1 million lives.
The Person We Are Looking For
We are looking for someone with:
Fire in the belly.
Someone who does not wait to be told what to do.
Empathy.
Someone who understands that behind every lead, customer, or employee is a human being.
Ownership.
Someone who treats the mission as their own.
Courage.
Someone willing to enter unknown territory and build something from scratch.
A Concern for India.
Someone who genuinely wants to contribute towards solving meaningful problems in healthcare and wellbeing.
If this sounds like you...
And if you believe business growth and social impact can go hand in hand
We would love to speak with you.
Come, be part of a mission to impact 1 million lives by 2030
Sleep. Heal. Thrive.
Click on Apply to know more.
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