Coratia Technologies Pvt. Ltd.
Website:
coratia.com
Job details:
Primary ResponsibilitiesStrategic Leadership & Direction
- Develop and execute the company's sales and marketing strategy aligned with overall business objectives and growth targets
- Establish revenue targets, KPIs, and performance metrics for all sales and marketing operations
- Identify market opportunities, competitive threats, and emerging trends to inform strategic planning
- Set pricing strategies and product positioning in consultation with senior management
Sales Operations Management
- Oversee all direct sales functions including account management, new business development, and sales execution
- Lead sales teams across national, regional, and international markets
- Develop and implement sales methodologies, processes, and tools to enhance team productivity and consistency
- Manage sales budgets, forecasting, and pipeline analysis to ensure accurate revenue projections
Marketing & Brand Strategy
- Direct all marketing functions including brand strategy, product marketing, digital marketing, and customer communications
- Build and maintain strong brand presence across products and services in domestic and international markets
- Develop integrated marketing campaigns that drive awareness, lead generation, and customer engagement
- Manage marketing budget allocation and measure ROI across all campaigns and initiatives
Channel Partner Management
- Develop and manage relationships with channel partners across the country and international markets
- Design and implement channel strategy, partner programs, incentive structures, and go-to-market plans
- Provide training, support, and enablement to partners to ensure successful market penetration
- Monitor partner performance and manage performance improvement where required
Reporting & Business Intelligence
- Prepare regular reports on sales performance, marketing metrics, customer acquisition costs, and revenue forecasts
- Provide strategic insights and recommendations to the CEO and Board regarding market conditions, business performance, and growth opportunities in infrastructure inspection and robotics sectors
- Develop market intelligence on government projects, infrastructure development plans, tender opportunities, and institutional buying patterns
- Analyse competitive landscape and track emerging players in underwater inspection and robotics space
- Utilize data analytics to drive decision-making and optimize sales and marketing effectiveness
Required Qualifications
- Bachelor's degree in Mechanical or Electrical or Electronics with MBA preferred
- Minimum 10-12 years of progressive experience in sales and marketing with 3-5 years in a leadership role
- Proven track record of building and scaling sales organizations from the ground up
- Demonstrated experience managing multi-regional, multi-market operations and channel partnerships
- Strong financial acumen with experience in budget management, P&L responsibility, and forecasting
- Excellent communication, presentation, and interpersonal skills
Experience
- MBA or advanced degree in Business Administration, Marketing, Engineering, or related field
- Experience in sales of high-end technical products & solutions
- Experience in sales of both products & services
- Background in technology B2B or B2C segments
- Familiarity with CRM systems, Marketing automation and sales analytics tool
Key Competencies
- Strategic Planning & Results Orientation: Ability to develop comprehensive strategies and drive revenue targets
- Leadership Excellence: Attract, develop, and retain top talent while building high-performing teams
- Customer Focus & Analytical Thinking: Strong data analysis capabilities and commitment to customer relationships
- Adaptability & Integrity: Navigate dynamic markets and maintain strong ethical business practices
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