Website:
adwize.io
Job details:
Company Description Adwize.io is a technology-driven advertising company powered by AI, focused on creating measurable value for both advertisers and publishers. The company helps advertisers improve campaign performance and scale reach through precision targeting and real-time optimization. For publishers, Adwize.io enables intelligent, user-first monetization designed to maximize revenue. Its mission is to deliver high-impact advertising that accelerates brand performance while increasing publisher yield across digital ecosystems.
Role Description The Head of Programmatic Partnerships is a full-time, on-site role based in Gurugram, responsible for leading and expanding Adwize.io’s programmatic ecosystem across demand and supply partners. This role oversees strategic relationships with DSPs, SSPs, agencies, ad networks, and key publishers, negotiating commercial terms, setting partnership roadmaps, and ensuring mutual growth. Day-to-day activities include analyzing programmatic performance, identifying optimization opportunities, collaborating with product and data teams to improve bidding and targeting, and driving adoption of new programmatic products and formats. The Head of Programmatic Partnerships will also lead cross-functional initiatives to enhance inventory quality, brand safety, and measurement, while representing Adwize.io in external meetings, industry events, and business reviews.
Qualifications
- Strong experience in programmatic advertising, including managing DSP/SSP relationships, header bidding, open auction and private marketplace (PMP) deals, and ad exchange integrations.
- Proficiency in data-driven decision making, with hands-on skills in campaign performance analysis, yield optimization, and using analytics tools and dashboards to guide strategy.
- Demonstrated expertise in business development and partner management, including contract negotiation, revenue forecasting, and building long-term strategic alliances with advertisers and publishers.
- Solid understanding of ad tech infrastructure, such as ad servers, pixels, user identity solutions, brand safety tools, and viewability/fraud measurement platforms.
- Leadership experience managing cross-functional teams, mentoring talent, and collaborating effectively with product, engineering, sales, and operations stakeholders.
- Excellent communication, presentation, and stakeholder management skills, with the ability to articulate complex programmatic concepts to both technical and non-technical audiences.
- Relevant experience in digital advertising, media, or marketing technology; exposure to AI-driven optimization or performance marketing environments is a plus.
- Bachelor’s degree in Business, Marketing, Engineering, or a related field; an advanced degree or equivalent hands-on experience in ad tech or programmatic media is advantageous.
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