Anshul Specialty Molecules Limited
Website:
anshulchemicals.com
Job details:
Role Overview:
We are seeking a strategic & technically proficient head of marketing to lead our B2B marketing. He will drive market positioning & demand generation for our high value portfolio catering to the Pharma, Agro- chemical & flavor & fragrances (F& F) sectors. Reporting directly to the CEO/ED. He will bridge the gap between technical innovation and commercial success.
He will position our company as a preferred strategic supplier to global and domestic clients.
Key Responsibilities :
● Strategic Planning: Develop target marketing strategies for specialty chemicals and high-value verticals. Develop target marketing to the distinct buying behavior of Pharma, Agro chemicals & f &f clients.
● Market Intelligence: Analyze chemical industry trends, competitor movements, and emerging regulatory impacts. Track global shifts in target industries, regulatory updates (like REACH or FDA rules)
● Technical content leadership : Oversee the creation of technical white paper, case studies, product data sheet & digital content. In short Oversee the product lifecycle from initial lab development to commercial launch.
● Lead Generation: Execute technical content marketing and account-based marketing (ABM) for global B2B clients.
● Cross-Functional Collaboration: Align closely with R&D, Technical Service, and Sales teams for efficient transfer of product.
● Event Leadership: Direct company participation in major international chemical trade shows and technical symposiums.
● Budget & ROI management : Formulate, allocate & monitor the annual marketing budget to insure maximum return on marketing investment.
● Required Qualifications
● Education: Bachelor’s degree in Chemistry, Chemical Engineering, An MBA in International Marketing or strategy from reputed Institute is highly preferred. CRM Software knowledge is essential.
● Experience: Minimum 20 plus years of B2B marketing experience specifically within the specialty chemicals sector.
● Leadership: Proven track record of managing marketing teams and budgets in a manufacturing environment.
● Technical Skills: Ability to translate complex chemical properties into clear business value propositions.
● Communication: Masterful communication skill with the ability to engage tech. stake holders, scientist, and corporate procurement executives.
- He will be stationed at Mumbai.
Click on Apply to know more.
