Acadian Seaplants
Website:
acadianseaplants.com
Job details:
JOB DESCRIPTION
Position Title: Marketing Manager - South Asia & ASEAN countries
Department: Commerical APAC
Division: One Acadian
Reporting to: Regional Marketing Director
Location: Mumbai, India
PROFILE
The Marketing Manager – South Asia & ASEAN is responsible for planning, developing, reporting, and supporting the design and execution of local marketing plans that are focused on building awareness, and demand generation within key target segment markets. The role is also accountable for the current and future Acadian Plant Health (APH) product line, to lead overall development of product concepts and maintaining the integrity of APH global & APAC regional product positioning in the market.
RELATIONSHIPS
The Marketing Manager – South Asia & ASEAN countries reports to the APAC Regional Marketing Director. Direct internal guidance will come from the regional business / marketing strategy and country business plan, regional & country technical, R&D, and Regulatory staff members.
ACCOUNTABILITIES
• Establish marketing strategy/plans and implement marketing activities according to the strategy.
• Provide input and participate in the technical marketing, business development and technical development of products and services to support the implementation of sales strategies and objectives in the assigned areas.
• Provide marketing support through direct interaction with specific marketing segments in the development and implementation of its annual business plans.
• Scoping, sizing and prioritization of market opportunities and threats; acting as the bridge between the region and country to support key market strategies, policies, and practices.
• Lead overall development and launch of new projects, new products in local markets and maintain the integrity of APH global & APAC regional product positioning in the market.
More specifically:
• Build and execute marketing programs/crop campaigns/action plan in order to obtain expected results on assigned product line and crops.
• Work with key stakeholders to create, coordinate and follow up promotional and advertising campaigns in order to meet crop(s) and product portfolio targets.
JOB DESCRIPTION
• Focus on innovations aligned with a portfolio strategy (new products/formulations launch, label
extensions to new crops and uses, new technologies, equipment etc.). Work with a cross
functional team to introduce new product lines into the target markets.
• Own business-to-business development leadership in interactions with Sales, R&D, Regulatory
and other stakeholders.
• Gather market research & intelligence, conduct analysis and benchmarking of targeted markets
and products.
• Communicate technical marketing information to key internal and external customers.
• Propose or define trade marketing, training and loyalty programs for capturing value through
distribution and sub-distribution chain.
• Manage operative mix of products and improve administration of value pricing, considering the
market and competitors.
• Establish distribution networks for products and services, initiate market research studies and
analyze findings, assist in product development, and direct and implement marketing strategies.
• Lead analysis to understand key market opportunities and threats, segment influencers,
customer demographics, competitive assessments, and market needs.
• Manage the marketing expense budget, develop local, tactical marketing initiatives.
• Ensure competitive readiness by identifying market opportunities and risks in your market
through ongoing research and provide suggested courses of action including industry & market
trends, competitive products and materials and regulatory barriers and changes.
• Liaise with company branding and communication to ensure that local campaigns in a specific
area are optimally integrated across channels, reflects the company’s strategic imperatives, and
incorporate relevant messaging, content and value proposition into field-level programs for the
market sales team.
• Gather and analyze market information and data, and in a consultative fashion, provide
marketing expertise/best practices for pursuing the highest potential opportunities, reaching
and being relevant to target audiences.
• Support the company’s vision and policies regarding Health & Safety, Corporate
Culture, and Environmental Management by displaying the appropriate behaviors
and leadership towards meeting the company’s objectives in these areas.
REQUIREMENTS
• A University Bachelor’s degree required (MBA preferred) in Business Administration or in a related field with a specialization in sales or Marketing.
• Minimum 20-25 years of successful related business experience including Agriculture, Marketing
and Sales industry experience.
• Must be well-accustomed with the designated territory, marketplace and culture.
• Demonstrated success in marketing positions within the agriculture business would be considered as an asset.
• Proficiency in English is a must in order to effectively communicate internally as well as with local
in-market employees, customers, suppliers etc.
• Ability to work with business equipment and computer applications (i.e. Windows, general office
equipment, electronic mail, word processing software, spreadsheet software, database software
etc.); proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook, Project).
• Experience in all of the following areas of specialization: Sales, Marketing, Advertising, Public
Relations, Management, Market Research, Media Relations, Budgeting and communication.
• Excellent interpersonal and communication skills (written and verbal), including the ability to
listen and assess customer needs, prioritize needs/requirements, and communicate them crossfunctionally.
• Strong relationship building skills to constructively foster relationships internally and externally.
• High level of motivation with the ability to operate as an individual and team contributor.
• Ability to travel up to 50% of the time, including cross-border, in order to visit employees,
customers, suppliers etc. Willingness to potentially travel overnight, weekends and holidays.
Please note that travel expenses are paid by the employer.
Note: This job description in no way states or implies that these are the only duties that may be required to be performed by the Marketing Manager now or in future. They will be required to follow any additional instructions deemed appropriate by the Manager.
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