VORD | B2B Digital marketing services.
Website:
vord.marketing
Job details:
Company Description VORD Digital Marketing is a growth-focused B2B marketing partner that builds systems to turn strategy into predictable revenue. Rather than simply running campaigns, VORD works closely with clients to design roadmaps, develop assets, and execute strategies that accelerate customer acquisition and strengthen brand authority. The team specializes in B2B and SaaS growth marketing, combining content strategy, SEO, and LinkedIn marketing with data-driven insights. Every engagement is tailored to a company’s stage of growth and tightly aligned with sales outcomes. VORD helps businesses cut through digital noise and transform marketing into a powerful engine for sustainable growth.
Role Description The Head of Digital is a full-time, on-site role based in Pune Division, responsible for leading VORD’s digital strategy and execution across B2B and SaaS clients. This role oversees end-to-end digital initiatives, including planning and implementing multi-channel campaigns, optimizing the digital customer journey, and ensuring that marketing activities are tightly integrated with sales objectives. Day-to-day responsibilities include defining digital transformation roadmaps, managing complex projects, and coordinating cross-functional teams to deliver measurable growth outcomes. The Head of Digital will monitor performance through web analytics, refine strategies based on data, and guide the team in adopting best practices and innovative digital solutions. This role also involves stakeholder management, mentoring team members, and contributing to VORD’s overall vision for digital excellence.
Qualifications
- Strong expertise in Digital Strategy and Digital Transformation, with a track record of driving measurable growth for B2B or SaaS organizations.
- Proficiency in Project Management, including planning, prioritization, resource allocation, and delivery of complex digital initiatives.
- Demonstrated Team Leadership abilities, with experience building, mentoring, and managing high-performing digital marketing teams.
- Hands-on experience with Web Analytics tools and data-driven decision-making, including performance tracking, reporting, and optimization.
- Advanced understanding of B2B digital marketing, including content strategy, marketing automation, SEO, and social media (especially LinkedIn).
- Excellent communication, stakeholder management, and collaboration skills, with the ability to align marketing and sales objectives.
- Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Experience working with technology, manufacturing, or energy companies is highly beneficial.
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