The Lexicon Schools
Website:
lexiconedu.in
Job details:
We are seeking an experienced and strategic Head – Franchise Development & Brand Licensing to lead our Pan-India expansion. The incumbent will be responsible for end-to-end franchisee acquisition, establishing brand licensing frameworks, lead generation, investor onboarding, and managing ongoing partner relationships to maintain educational quality and brand integrity
Candidate Profile :
Designation : Head / Director of Franchise Development & Brand Licensing
Education : MBA in Marketing, Business Development, or Operations (Tier 1 / Tier 2 B-School preferred).
Experience : 8–12+ years of overall professional experience, with at least 4+ years of specific experience in K–12 school franchising/licensing in India.
Preferably experienced in working with school groups, education chains, or multi-campus educational institutions.
Proven track record in franchise development, business development, institutional partnerships, or education expansion.
Domain Knowledge: Strong understanding of CBSE affiliation norms, state NOC requirements, land/infrastructure guidelines, and licensing legal contracts (Royalty, Term, Territorial Rights).
Key Skills : Deal structuring, investor pitch presentation, catchment site-selection analysis, legal contract negotiation, franchisee audit/SOP implementation.
Mobility : Willingness to travel extensively across Pan-India target regions (Tier 2/3 cities are major growth drivers).
Key Roles & Responsibilities:
Licensing Model & Strategy:
- Design, refine, and execute the company’s Pan-India Brand Licensing Model (including Franchise Fees, Royalty Structures, Kit Procurement, and Support Deliverables).
- Establish standard operating procedures (SOPs), legal agreement templates, and compliance checklists for prospective partners.
Business Development & Investor Onboarding:
- Identify potential investors, real estate developers, trusts, and societies seeking to establish CBSE schools.
- Conduct market feasibility, catchment area research, and land/infrastructure audits for proposed sites.
- Lead end-to-end sales pitch, contract negotiations, and legal execution of the Brand Licensing Agreement.
Regulatory & CBSE Affiliation Guidance:
- Guide licensee partners through land clearance, infrastructure design as per CBSE norms, State NOCs, and board affiliation documentation.
Onboarding & Operations Rollout:
- Coordinate between the central academic/operations team and the licensee to set up academic curricula, teacher recruitment guidelines, and admission processes.
- Ensure smooth pre-launch and grand launch execution for every new campus.
Account Management & Quality Compliance:
- Conduct periodic brand and academic quality audits across all licensed schools.
- Manage recurring royalty collections, contract renewals, and relationship management to ensure high partner satisfaction.
Key Performance Indicators (KPIs)
- Expansion Target: Number of signed licensing agreements per year (e.g., 4–8 new school sign-ups annually).
- Revenue Targets: Total upfront franchise fee collection and timely recurring royalty recoveries.
- Turnaround Time (TAT): Speed of school operationalization (from agreement signing to first academic session admissions).
- Partner Retention & Audit Compliance: High compliance scores on brand guidelines and CBSE standards across all partner schools.
Reporting to: Senior Management, The Lexicon Group
Salary: As per industry standards
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