Website:
gridzero.in
Job details:
Job Description – GTM StrategistCompany Description
Grid Zero is a tech-enabled rooftop solar execution platform focused on transforming how rooftop solar is designed, sold, and deployed across India. Our platform combines AI-powered solar design, automated Bill of Materials (BOM), Single-Line Diagram (SLD) generation, proposal creation, and an integrated CRM to help solar EPCs, installers, and distributors scale their businesses efficiently.
We're building the operating system for the rooftop solar industry and are looking for passionate individuals to help drive our growth.
Role OverviewWe are looking for a highly analytical and execution-oriented Go-to-Market (GTM) Strategist to develop and execute strategies that accelerate customer acquisition, market expansion, and revenue growth.
The ideal candidate will work closely with the founders across Sales, Marketing, Product, and Customer Success to identify growth opportunities, optimize GTM processes, launch new initiatives, and improve conversion across the customer journey.
This role is ideal for someone who enjoys solving business problems, working with data, and building scalable growth systems in a fast-paced startup environment.
Key ResponsibilitiesGTM Strategy
- Design and execute go-to-market strategies for new products, features, and market segments.
- Identify target customer personas and develop market entry strategies.
- Conduct competitor benchmarking and market research.
- Develop pricing, positioning, and messaging recommendations.
Revenue Growth
- Build and optimize lead generation strategies across outbound and inbound channels.
- Improve the sales funnel by identifying bottlenecks and increasing conversion rates.
- Collaborate with the Business Development team to improve pipeline generation.
- Develop account-based marketing (ABM) strategies for enterprise customers.
Product Marketing
- Work with Product and Engineering teams to translate customer feedback into product improvements.
- Develop sales enablement materials including presentations, battle cards, one-pagers, and case studies.
- Support product launches with GTM plans and marketing campaigns.
Growth Analytics
- Track and analyze key business metrics, including CAC, LTV, conversion rates, win rates, and sales velocity.
- Build dashboards and reports to monitor GTM performance.
- Conduct cohort analysis and customer segmentation to improve targeting.
Cross-functional Collaboration
- Partner with Sales, Marketing, Product, and Operations teams to align execution.
- Improve customer onboarding and activation journeys.
- Establish scalable GTM processes and playbooks.
Qualifications- 2–5 years of experience in GTM Strategy, Business Strategy, Growth, Product Marketing, Consulting, or Founder’s Office.
- Strong understanding of SaaS business models and B2B sales.
- Experience in market research, customer segmentation, and competitive analysis.
- Excellent analytical and problem-solving skills.
- Strong communication and presentation abilities.
- Experience with CRM platforms (HubSpot, Salesforce, Zoho CRM, etc.).
- Proficiency in Excel/Google Sheets; knowledge of SQL or BI tools is a plus.
- Bachelor's degree in Business, Engineering, Marketing, Economics, or a related field. MBA is preferred but not mandatory.
Preferred Qualifications- Experience in SaaS, Renewable Energy, CleanTech, AI, or Technology startups.
- Understanding of B2B GTM motions, enterprise sales, and channel partnerships.
- Experience with product launches and demand generation campaigns.
- Familiarity with tools such as HubSpot, Apollo, LinkedIn Sales Navigator, Clay, Notion, Power BI, Tableau, or Google Analytics.
What You'll Do in the First 90 Days- Understand Grid Zero's product, customers, and market.
- Analyze the existing sales funnel and identify growth opportunities.
- Build GTM playbooks for target customer segments.
- Launch outbound and inbound growth initiatives.
- Create dashboards to monitor pipeline, conversion, and revenue metrics.
- Work closely with founders on strategic growth initiatives.
Who You Are- A strategic thinker with a bias for execution.
- Curious about customers, markets, and technology.
- Comfortable working with ambiguity in a startup environment.
- Data-driven and able to make informed business decisions.
- Excellent communicator who can collaborate across multiple teams.
- Passionate about building scalable growth engines.
Why Join Grid Zero?- Work directly with the founders and influence company strategy.
- Build the GTM function from the ground up.
- High ownership and rapid career growth.
- Exposure to SaaS, AI, and the renewable energy ecosystem.
- Opportunity to shape the future of India's rooftop solar industry.
- Competitive salary with performance-based incentives.
Location📍 Faridabad, Haryana (On-site)
Employment TypeFull-time
DepartmentGrowth | Strategy | Go-to-Market
IndustryRenewable Energy | SaaS | CleanTech | AI
CompensationCompetitive salary + Performance Incentives (based on experience and qualifications).
Click on Apply to know more.