Azentio
Website:
azentio.com
Job details:
Role Summary
We're looking for a hands-on Marketing Operations Manager to own the demand generation engine end-to-end - the systems, workflows, campaign execution, and the reporting that tells us what's working. This is an execution-first role: you will run the marketing automation stack (HubSpot) day-to-day, ship campaigns and workflows yourself, and turn funnel data into specific, actionable recommendations. You'll partner closely with Product Marketing, Field Marketing, and Inside Sales - acting as both the builder who gets things live and the advisor who helps these teams do their jobs better through process and data. A strong AI-first mindset is essential: you should already be using AI/agentic tools to automate operational work and speed up analysis, not just as a stated interest.
Key Responsibilities
Marketing Automation & MarTech Ownership (HubSpot)
Own HubSpot end-to-end: platform administration, licensing/procurement input, integrations (CRM, forms, ad platforms, enrichment tools), and ongoing configuration.
Build and maintain workflows, lead scoring, list segmentation, lifecycle stages, and lead routing rules.
Maintain data quality and hygiene across the database (deduplication, enrichment, field standardization, sync integrity with CRM).
Evaluate, procure, and manage adjacent MarTech tools as the stack evolves.
Demand Gen Process & Campaign Execution
Manage and continuously improve the demand generation process - from lead capture through MQL/SQL handoff.
Execute multi-channel campaigns (email, paid, webinar, ABM) in HubSpot, including build, QA, and launch.
Identify friction points in the funnel and drive process fixes in partnership with Field Marketing and Inside Sales.
Analytics & Reporting
Build and maintain reporting on campaign performance, the demand gen funnel, and channel effectiveness (dashboards, not one-off decks).
Go beyond reporting: proactively flag where performance is lagging and recommend specific tweaks to accelerate pipeline velocity and outreach effectiveness.
Own attribution reporting and connect marketing activity to pipeline and revenue outcomes.
AI-First Automation
Apply AI/agentic workflows to automate operational tasks (list building, reporting, QA, campaign ops) and to accelerate analysis (anomaly detection, funnel diagnostics, natural-language reporting).
Continuously look for opportunities to replace manual, repetitive marketing ops work with automated or agent-driven processes.
Cross-Functional Partnership
Act as the go-to executor for PMM, Field Marketing, and Inside Sales on anything requiring HubSpot or campaign operations support.
Advise these teams on marketing operations best practices - segmentation, nurture design, lead handoff, reporting hygiene - without owning their strategy.
What We're Looking For
3-6 years in marketing operations, demand generation operations, or a similar hands-on execution role.
Deep, current hands-on HubSpot expertise (admin-level) - workflows, lead scoring, reporting, integrations. Certification is a plus.
Strong analytical skills: comfortable in spreadsheets/SQL/BI tools, and able to translate funnel data into a recommendation, not just a chart.
Demonstrated experience using AI tools or agentic workflows to automate marketing operations or analytics work (not just general AI familiarity).
A bias toward shipping - comfortable owning execution end-to-end rather than only planning or strategizing.
Experience working cross-functionally with sales/inside sales teams and understanding of the demand gen funnel (MQL/SQL/SAL definitions, lead routing, handoff SLAs).
Clear, confident communicator who can advise peer teams on best practice without formal authority over them.
Nice to Have
Experience evaluating or procuring MarTech tools (vendor selection, contracting, rollout).
Exposure to CRM platforms (Salesforce or similar) and lead-to-revenue reporting.
Experience in B2B SaaS / enterprise software demand generation.
Success Metrics
Achieve and maintain a minimum 20% MQL-to-SQL conversion rate.
Campaign turnaround time of 5 days or less (request to live).
Weekly/bi-weekly reporting on the marketing funnel and channel performance, with actionable insights.
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