Damco Solutions
Website:
damcogroup.com
Job details:
Head of Marketing (GTM & Demand Generation)
Damco Solutions · Noida/Faridabad · Full-time · 15+ years experience
The Brief
You will own and lead the entire marketing organization at Damco, with a primary mandate to build a world-class go-to-market (GTM) and demand generation engine that drives measurable pipeline, revenue growth, market expansion, and category leadership.
This is not a traditional brand marketing role. You will be expected to operate as the commercial counterpart to Sales, owning the strategy and execution that turns market positioning into qualified demand and revenue.
You will lead marketing across GTM strategy, demand generation, account-based marketing (ABM), digital marketing, content, category marketing, field marketing, events, partner marketing, brand, design, inbound, outbound, and marketing operations. All marketing team leads report into you.
You will be responsible for repositioning Damco from an IT services company to a recognized AI Transformation Partner while simultaneously building a predictable, scalable pipeline generation engine across North America.
Most IT services companies compete with the same messaging, the same channels, and the same claims. We are looking for someone who understands how markets are won through differentiated positioning, focused GTM execution, and relentless demand creation. You should have a strong point of view on how marketing creates competitive advantage, drives revenue, and influences enterprise buying decisions.
This role sits at the intersection of technology, business strategy, and revenue growth. You must understand AI, cloud, data, modernization, and enterprise technology well enough to translate complex capabilities into compelling market narratives that generate engagement, opportunities, and pipeline.
What You'll Own
- Revenue Marketing & Pipeline Growth
- End-to-end ownership of marketing-sourced and marketing-influenced pipeline, opportunity creation, and contribution to revenue targets.
- Go-to-Market Strategy
- Market segmentation, ICP definition, account prioritization, buyer journeys, messaging architecture, competitive positioning, and launch strategies.
- Demand Generation Engine
- Multi-channel demand programs across ABM, paid media, digital, content, events, partner ecosystems, SDR alignment, and outbound campaigns.
- Brand & Category Leadership
- Positioning, narrative development, thought leadership, analyst relations, market perception, and category creation around AI transformation.
- Marketing Operations & Performance
- Attribution, funnel conversion, campaign performance, marketing technology stack, reporting cadence, forecasting, and ROI measurement.
- Channel Strategy
- Determining where Damco will invest, scale, and differentiate across field marketing, events, partnerships, digital channels, communities, content, and executive engagement programs.
- Marketing Organization
- Team structure, hiring, capability development, budgeting, agency management, and performance management of all marketing leaders.
What Success Looks Like
- Damco is recognized in the market as an AI Transformation Partner rather than a traditional IT services provider.
- Marketing becomes a predictable source of qualified pipeline, consistently generating opportunities that convert into revenue.
- Target buyers including CIOs, CTOs, CDOs, Heads of Data, Engineering Leaders, and Digital Transformation Executives know Damco before entering a sales cycle.
- Enterprise account penetration improves through highly targeted ABM and strategic GTM programs.
- Marketing and Sales operate as a unified revenue organization with clearly defined funnel ownership, performance metrics, and accountability.
- Pipeline, opportunity creation, conversion rates, CAC, marketing ROI, win rates, and revenue influence are visible, measurable, and improving quarter over quarter.
- A high-performance marketing organization consistently launches impactful campaigns, moves quickly, and attracts top talent.
What You'll Do
- Develop and execute a growth-oriented marketing strategy aligned with company revenue objectives.
- Build and optimize an account-based go-to-market model targeting enterprise buyers across priority industries and accounts.
- Drive marketing-sourced and marketing-influenced pipeline through integrated demand generation programs.
- Partner closely with Sales leadership to align territory strategy, account planning, campaign execution, and opportunity acceleration.
- Establish a data-driven marketing operating model with clear ownership of funnel metrics, attribution, conversion optimization, and forecasting.
- Build scalable programs across paid media, digital marketing, content syndication, webinars, executive events, industry conferences, partner ecosystems, and outbound campaigns.
- Develop industry-specific GTM strategies and value propositions that resonate with enterprise decision-makers.
- Lead product, solution, and service launches with clear positioning, messaging, and demand generation plans.
- Work closely with AI, engineering, delivery, and customer teams to ensure technical credibility across all market-facing communications.
- Develop the next generation of Damco's thought leadership and executive visibility programs, establishing the company as a trusted voice in AI transformation.
- Balance long-term brand equity investments with short-term pipeline objectives while maintaining accountability for both.
- Report performance transparently and continuously optimize investment decisions based on measurable business outcomes.
What You Bring
- 15+ years of B2B marketing leadership experience, including significant responsibility for demand generation, GTM strategy, pipeline creation, and revenue growth within technology, SaaS, IT services, consulting, or adjacent enterprise markets.
- Proven experience owning multi-million-dollar pipeline targets and demonstrating measurable impact on bookings and revenue.
- Deep expertise in enterprise GTM strategy, including ICP development, account segmentation, ABM, buyer journey mapping, and sales alignment.
- Strong understanding of AI, cloud, data, modernization, cybersecurity, and emerging technologies, with the ability to translate technical capabilities into compelling market narratives.
- A demonstrable track record of scaling demand generation programs that drive opportunity creation, pipeline acceleration, and revenue growth.
- Expertise in marketing analytics, attribution, funnel optimization, conversion metrics, forecasting, and performance management.
- Experience managing integrated marketing channels, including ABM, digital advertising, LinkedIn, content marketing, SEO, field marketing, executive events, partner marketing, outbound programs, and strategic alliances.
- Strong brand leadership credentials, including positioning, messaging architecture, thought leadership, and category development.
- Exceptional leadership capability with experience building, coaching, restructuring, and scaling high-performing marketing teams.
- A commercial mindset that views marketing as a revenue-generating function, not a support function.
Bonus
- Experience leading GTM and demand generation for IT services, AI consulting, digital engineering, cloud services, or enterprise software organizations.
- Experience owning annual pipeline targets exceeding $50M+ and building repeatable revenue marketing systems.
- Success scaling ABM programs targeting Fortune 1000 or large enterprise accounts.
- Experience partnering directly with CROs and sales organizations to achieve revenue goals.
- Experience building analyst, influencer, executive community, or ecosystem-led growth programs.
- A recognized market presence through speaking engagements, publications, podcasts, research, or thought leadership on AI, digital transformation, or enterprise technology.
Key Enhancement
This version shifts the role from being primarily brand-led marketing to a revenue-first Chief Growth Marketing profile, emphasizing:
- GTM ownership
- Demand generation
- ABM
- Pipeline accountability
- Revenue metrics
- Sales alignment
- Enterprise growth strategy
- Marketing-sourced revenue
Click on Apply to know more.