MIRÓR
Website:
miror.in
Job details:
Growth & Revenue ManagerLocation: Bengaluru (Work from Office)
Employment Type: Full-time
Experience: 8 –10 Years
Company Overview:Miror is India's leading FemTech platform transforming how women experience perimenopause and menopause through technology, expert-led healthcare, and AI-driven innovation.
In a short span, Miror has built India's largest menopause-focused WhatsApp community, partnered with the National Health Mission and the Indian Menopause Society, and launched category-defining digital health services and evidence-based nutraceutical products. We are proud recipients of the Innovation in Menopause Care Award at the Global Women's Health Innovation Conference 2024.
Our ecosystem combines science, healthcare, and technology to deliver personalised care through symptom tracking, AI-powered health assistance, expert consultations, diagnostics, community support, wellness programmes, and e-commerce. With a rapidly growing presence across our mobile app, D2C website, Shopify store, marketplaces, and digital communities, Miror is building India's most comprehensive platform for women's midlife health.
As we enter our next phase of growth, we are looking for an experienced Growth & Revenue Manager who is passionate about business performance, obsessed with numbers, and driven by measurable outcomes. This leader will own key growth and revenue metrics, identify opportunities across the customer lifecycle, and work cross-functionally to accelerate customer acquisition, retention, and revenue across all Miror products and services.
Learn more: www.miror.in
Role OverviewThe Growth & Revenue Manager will own Miror's growth and revenue performance. This role is responsible for analysing business metrics, identifying growth opportunities, making data-driven decisions, and executing strategies that increase customer acquisition, engagement, retention, and revenue.
The ideal candidate is commercially driven and obsessed with numbers. They should be comfortable monitoring business performance daily, identifying bottlenecks across the customer journey, and working cross-functionally with Product, Technology, Marketing, Clinical, and Operations teams to deliver measurable business growth.
Primary AccountabilityThe Growth & Revenue Manager will be accountable for achieving Miror's growth and revenue targets by continuously improving key business metrics, including:
- Revenue Growth
- Customer Acquisition
- Customer Acquisition Cost (CAC)
- Customer Lifetime Value (LTV)
- Monthly Recurring Revenue (MRR)
- Conversion Rates across all customer funnels
- Consultation Bookings
- Subscription Growth
- Shopify Revenue
- Customer Retention & Churn
- Return on Ad Spend (ROAS)
- Average Revenue Per User (ARPU)
This role is expected to analyse these metrics regularly, identify growth opportunities, recommend strategic initiatives, and collaborate with cross-functional teams to ensure continuous business growth and achievement of company revenue goals.
Key ResponsibilitiesGrowth Strategy- Develop and execute long-term growth strategies aligned with business objectives.
- Own user acquisition, activation, retention, referral, and revenue growth.
- Identify new customer acquisition channels and scalable growth opportunities.
- Drive experimentation through structured growth frameworks and rapid iteration.
- Establish and monitor key growth metrics and business KPIs.
Revenue GrowthDrive revenue across all Miror business verticals, including:
- App subscriptions
- Doctor consultations
- HRT Programs
- Wellness Programs
- Community memberships
- Shopify store
- Corporate wellness initiatives
- New digital products and services
- Improve Average Revenue Per User (ARPU).
- Increase Customer Lifetime Value (LTV).
- Optimise pricing, packaging, upselling, and cross-selling opportunities.
- Develop strategies to maximise recurring revenue.
Performance Marketing- Lead digital acquisition across Meta, Google, LinkedIn, YouTube, and emerging platforms.
- Optimise marketing spend to improve ROAS, CAC, and conversion rates.
- Manage agencies, freelancers, and external partners where applicable.
- Develop scalable paid acquisition strategies.
Product-Led Growth- Partner with Product and Engineering teams to improve onboarding, activation, engagement, and retention.
- Identify product improvements that drive growth.
- Build experimentation roadmaps for user journeys.
- Lead A/B testing initiatives across product experiences.
CRM & Lifecycle Marketing- Design and optimise customer journeys across:
- WhatsApp
- Email
- Push Notifications
- SMS
- In-App Messaging
- Improve activation, engagement, renewals, and repeat purchases.
- Reduce customer churn and improve retention metrics.
Data & Analytics- Build dashboards to monitor business performance.
- Analyse customer behaviour and marketing effectiveness.
- Conduct cohort analysis and funnel analysis.
- Present actionable insights and recommendations to leadership.
- Own reporting on:
- Revenue
- Conversion rates
- Customer Acquisition Cost (CAC)
- Customer Lifetime Value (LTV)
- Monthly Active Users (MAU)
- Return on Ad Spend (ROAS)
Partnerships & Business Development- Identify strategic partnerships with healthcare providers, insurers, corporates, wellness brands, and ecosystem partners.
- Build alliances that accelerate user acquisition and revenue growth.
- Evaluate new revenue opportunities and business models.
Leadership & Cross-Functional Collaboration- Work closely with Founders to define business growth priorities.
- Collaborate with Product, Technology, Marketing, Clinical, and Operations teams.
- Mentor and guide junior growth and marketing team members.
- Build scalable growth processes and best practices.
Required Skills & Qualifications- 8–10 years of experience in Growth, Revenue, Digital Marketing, Product Growth, Business Growth, or Growth Strategy.
- Proven track record of scaling consumer digital products, HealthTech, D2C, SaaS, subscription businesses, or marketplaces.
- Strong understanding of customer acquisition, lifecycle marketing, and retention strategies.
- Hands-on experience managing Meta Ads, Google Ads, LinkedIn Ads, and marketing automation platforms.
- Expertise in analytics platforms such as GA4, Mixpanel, Firebase, Amplitude, or similar tools.
- Strong commercial acumen with experience owning revenue targets and growth KPIs.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Experience leading cross-functional teams and managing external agencies.
- MBA or equivalent qualification is preferred but not mandatory.
Preferred ExperienceExperience in one or more of the following industries is highly desirable:
- FemTech
- HealthTech
- Consumer Technology
- D2C Brands
- SaaS
- Subscription Businesses
- Digital Healthcare
- E-commerce
Key Performance Indicators (KPIs)- Revenue Growth
- Customer Acquisition Cost (CAC)
- Customer Lifetime Value (LTV)
- Return on Ad Spend (ROAS)
- Monthly Active Users (MAU)
- Customer Retention Rate
- Conversion Rate
- Subscription Growth
- Consultation Bookings
- Shopify Revenue
- Average Revenue Per User (ARPU)
- Funnel Conversion Metrics
What We're Looking ForWe're looking for a leader who:
- Thinks strategically while executing with speed.
- Takes ownership of growth and revenue outcomes.
- Is highly data-driven and customer-centric.
- Thrives in a fast-paced startup environment.
- Has experience building and scaling growth functions.
- Leverages AI tools such as ChatGPT, Claude, Gemini, Perplexity, and automation platforms to improve productivity, optimise campaigns, analyse data, and accelerate execution.
Why Join Miror?- Be part of one of India's fastest-growing FemTech companies.
- Make a meaningful impact on the health and wellbeing of millions of women.
- Work directly with the founders and leadership team.
- Lead high-impact growth initiatives with significant ownership.
- Collaborate with a passionate, mission-driven team.
- Competitive compensation with performance-based incentives and long-term growth opportunities.
Click on Apply to know more.