GM Nutrition
Website:
gurumannnutrition.com
Job details:
WE’RE HIRING: GROWTH MANAGER – NUTRITION & NUTRACEUTICALS
📍 Location: Mohali, Punjab
💼 Experience: 3+ Years
🏢 Industry: Nutrition | Nutraceuticals | Health & Wellness | D2C/FMCG
📈 Role: Growth Manager
About Us
We are an established Nutrition & Nutraceutical brand with 10+ years of experience in the health and fitness industry.
As we enter our next phase of growth, we are looking for a highly entrepreneurial and data-driven Growth Manager who can take ownership of our growth engine — from customer acquisition and conversion to retention, marketplaces, partnerships and revenue optimization.
This is not just a digital marketing role.
We are looking for someone who can identify growth opportunities, build experiments, analyze results and turn successful ideas into scalable revenue channels.
What You’ll Own
1. Growth Strategy & Revenue
- Develop and execute short- and long-term growth strategies across D2C, marketplaces and other sales channels.
- Identify new opportunities to increase revenue, customer acquisition and repeat purchases.
- Build monthly and quarterly growth plans with measurable targets.
- Analyze the complete customer funnel and identify revenue leakage and growth opportunities.
2. Customer Acquisition & Performance Marketing
- Own customer acquisition strategy across Meta, Google, YouTube and emerging channels.
- Work closely with internal teams/agencies to improve CAC, ROAS and conversion rates.
- Develop landing pages, offers, bundles and campaigns to improve customer acquisition.
- Continuously test new audiences, creatives, offers and acquisition channels.
3. E-commerce & Conversion Optimization
- Drive growth of our D2C website and online sales channels.
- Improve website conversion rate, AOV and overall customer journey.
- Build strategies around product bundles, cross-selling, upselling and promotional campaigns.
- Work with design, content and technology teams to continuously improve the online buying experience.
4. CRM, Retention & Customer LTV
- Build strategies to convert first-time customers into repeat customers.
- Own customer lifecycle communication across WhatsApp, email, SMS and other CRM channels.
- Develop segmentation, replenishment, win-back, cross-sell and loyalty campaigns.
- Track and improve repeat purchase rate, retention and Customer Lifetime Value (LTV).
5. Marketplaces & New Growth Channels
- Identify opportunities across Amazon, Flipkart and other relevant marketplaces.
- Explore quick-commerce, affiliate, influencer and partnership opportunities.
- Evaluate new distribution and digital channels based on profitability and scalability.
6. Influencer & Community Growth
- Build scalable influencer, affiliate and creator-led acquisition programs.
- Identify partnerships with fitness professionals, trainers, nutritionists, gyms and relevant communities.
- Develop initiatives that strengthen brand advocacy and organic customer acquisition.
7. Growth Analytics & Experimentation
- Build dashboards to track the most important growth metrics.
- Monitor Revenue, CAC, ROAS, AOV, Conversion Rate, Repeat Purchase Rate and LTV.
- Run structured A/B tests across offers, pricing, landing pages, creatives and communication.
- Use data to determine what should be scaled, improved or discontinued.
🔍 Who We’re Looking For
- 3+ years of experience in Growth, D2C, E-commerce, Performance Marketing and Revenue Growth.
- Experience in Nutrition, Nutraceuticals, Health & Wellness, Fitness, FMCG or a high-growth D2C brand will be strongly preferred.
- Strong understanding of Meta Ads, Google Ads, GA4, CRM, e-commerce analytics and conversion optimization.
- Experience managing both customer acquisition and retention.
- Strong commercial understanding — you think beyond clicks and impressions and focus on revenue and profitability.
- Comfortable working with numbers, dashboards and experimentation.
- Ability to work across marketing, sales, e-commerce, creative, operations and technology teams.
- Entrepreneurial mindset with a strong bias towards execution.
⭐ What Will Make You Stand Out
You will have an advantage if you have previously:
✔ Scaled a D2C/e-commerce brand
✔ Reduced CAC while increasing revenue
✔ Built successful retention/CRM programs
✔ Improved repeat purchase rate and customer LTV
✔ Scaled Amazon or other marketplace revenues
✔ Built influencer/affiliate programs
✔ Successfully launched new products or categories
✔ Managed meaningful monthly digital marketing budgets
📊 Your Success Will Be Measured By
Revenue Growth | New Customer Acquisition | CAC | ROAS | Conversion Rate | AOV | Repeat Purchase Rate | Customer LTV | Marketplace Growth | Retention Revenue
Why Join Us?
You’ll join an established brand at an exciting stage of its journey and have the opportunity to build and own the growth function, rather than simply inherit a fixed marketing playbook.
We’re looking for someone who wants to experiment, build, optimize and ultimately create a predictable and scalable growth engine for the business.
If you’ve helped scale a D2C, nutrition, wellness or consumer brand, we’d love to hear your story.
Click on Apply to know more.