Website:
netasampark.com
Job details:
About NetaSampark
NetaSampark is a civic engagement platform helping citizens participate beyond election day — through polls, community ideas, issues, feedback and access to information about their elected representatives.
We are looking for a Growth & Community Lead to make NetaSampark a platform citizens actively use and share.
What you'll own
- Drive citizen acquisition, activation and retention
- Build and grow NetaSampark's online communities across Instagram, Facebook, WhatsApp and other channels
- Design campaigns that drive citizens to vote in polls, support ideas and participate
- Build local/community partnerships with RWAs, colleges, NGOs, youth groups and civic organisations
- Develop referral and sharing campaigns to create organic growth
- Identify communities, influencers and partnerships that can bring users to NetaSampark
- Track the growth funnel: visitors → registrations → participation → returning users
- Run weekly growth experiments and measure what works
- Work closely with the content team to turn poll results, citizen ideas and platform data into engaging campaigns
- Build a network of local citizen/community ambassadors
What we're looking for
- 2–5 years of experience in growth, community building, digital marketing, social media or a startup
- Someone who has actually grown a community or product, not just managed social media
- Strong understanding of Instagram, WhatsApp and digital communities
- Excellent communication and relationship-building skills
- Comfortable approaching organisations, communities and potential partners
- Data-driven and comfortable with analytics
- Highly proactive and willing to experiment
- Strong interest in India, democracy, public policy or civic issues is a plus
Your success will be measured by
Not followers. Participation.
Key metrics include:
- New citizens acquired
- Citizen activation rate
- Poll participation
- Idea supporters
- Repeat participation
- Referral/share rate
- Community partnerships created
- Cost per activated citizen
The kind of person we're looking for
You should be the person who looks at NetaSampark and thinks:
“How do I get the next 1,000 citizens to participate?”
If you're excited about building a community from the ground up and want to work on a product that can change how citizens participate in democracy, we'd love to hear from you.
Click on Apply to know more.