Website:
viewings.co.nz
Job details:
Creative Content, Social & Community Lead — Full-Time, Remote
Location: Pakistan, Bangladesh, India or Philippines
Salary: NZ$800 per month — approximately US$480 per month
Type: Full-time, long-term remote role
We are looking for a creative, self-driven Content, Social Media & Community professional who can help take ownership of our content, social channels, communities and audience communication across three New Zealand brands:
- Viewings.co.nz — PropTech / property viewing platform
- Goodstar Property Management — Property management
- Founder / Personal Brand
This is not a role for somebody who waits for instructions and simply produces basic Canva posts.
We want somebody who can understand a business, understand its audience and then think, plan, write, design, create, engage and help grow the community around the brand.
You should understand how to move an audience through:
Awareness → curiosity → trust → engagement → community → website traffic → registrations / enquiries / downloads → sharing → advocacy.
What You Will Work On
You will help create, manage and grow content and communities across:
- Instagram
- Facebook
- LinkedIn
- TikTok
- Facebook Groups
- WhatsApp Communities / Groups
- Reels / short-form videos
- Carousels
- Static social graphics
- Motion graphics
- Product demonstrations
- Educational content
- B2C campaigns
- B2B campaigns
- Brand-awareness campaigns
- Founder / personal-brand content
- Email marketing
- SMS campaigns
- WhatsApp marketing and communication
- Other relevant community channels as the brands grow
Community Building
An important part of this role is not just publishing content, but helping us build communities people actually want to belong to.
This may include communities for:
- Renters
- First-home buyers
- Property buyers
- Property investors
- Real estate agents
- Property managers
- Private landlords
- Local property communities
- Other relevant audiences as required
You should help us think about:
- Why somebody should join a community
- Why they should stay
- What value we provide regularly
- What makes people participate
- What makes members help each other
- How conversations should be started
- Polls, questions and discussions
- Educational content
- Community-only information
- Events and live sessions
- How to deal with spam and low-quality content
- How to encourage useful member-generated content
- How communities can naturally grow through referrals and sharing
We do not want Facebook or WhatsApp groups that become dead noticeboards filled with company advertising.
The goal is to create communities that are genuinely useful, active and trusted.
Email, SMS & WhatsApp Marketing
You will also help us communicate with our audiences outside traditional social media.
This may include:
Email
- Newsletters
- Educational campaigns
- Product announcements
- Welcome sequences
- Re-engagement campaigns
- Property/viewing-related communications
- B2B agency communication
- Founder/community emails
- Campaign copy
- Subject lines
- Calls to action
WhatsApp
- Community content
- Useful updates
- Campaign messages
- Property/viewing communication
- Educational content
- Event announcements
- Engagement campaigns
- Relevant broadcast messaging
SMS
- Short campaign messaging
- Important calls to action
- Relevant alerts and updates
- Supporting selected marketing campaigns
You should understand that email, WhatsApp and SMS are different channels and should not simply receive the same message copied and pasted three times.
Messages should be adapted to:
- The audience
- The channel
- The stage of the customer journey
- The purpose of the communication
All outreach must respect appropriate consent, privacy, opt-out and platform requirements.
Audience Engagement
Publishing is only half the job.
You should also help us:
- Reply to relevant comments
- Encourage conversations
- Ask good questions
- Manage community discussions
- Identify commonly asked questions
- Turn customer questions into future content
- Identify highly engaged followers
- Encourage people to share content
- Encourage members to invite relevant friends or colleagues
- Build relationships with agents, property managers and other industry participants
- Identify potential collaborations
- Surface useful audience feedback to the wider team
We want our social channels to feel like there are real people behind the brand.
What You Will Be Responsible For
- Develop monthly and quarterly content plans
- Develop community-growth plans
- Create campaign concepts and content ideas
- Research audiences, competitors, trends and opportunities
- Write strong hooks, headlines, captions and scripts
- Design high-quality social-media graphics
- Create professional carousels
- Create/edit short-form videos and Reels
- Produce basic-to-good-quality motion graphics
- Create email campaigns
- Create WhatsApp campaign content
- Create SMS messaging
- Help build and manage Facebook and WhatsApp communities
- Turn business ideas into engaging visual stories
- Repurpose content intelligently across platforms
- Adapt communication for Instagram, Facebook, LinkedIn, TikTok, email, SMS and WhatsApp
- Maintain strong brand consistency
- Follow brand guidelines accurately
- Generate ideas without waiting to be spoon-fed
- Analyse what content and campaigns are working
- Help grow reach, followers, community members and engagement
- Help drive website traffic, registrations, downloads, enquiries and leads
- Create content people genuinely want to save, send and share
Additional Skills We Value
Experience with any of the following will be valuable:
- Email marketing platforms
- CRM systems
- Email automation
- WhatsApp Business
- WhatsApp Communities
- Facebook Groups
- Community-management tools
- SMS marketing platforms
- Audience segmentation
- Basic marketing automation
- Campaign analytics
- A/B testing
- Basic lead nurturing
You do not need to be an expert in every area.
However, you should be comfortable learning new tools quickly and understanding why a particular channel is being used, rather than simply operating software.
The Person We Are Looking For
We want someone who sees their responsibility as bigger than:
“I made today's Instagram post.”
We want someone who asks:
“Are people noticing us? Are they engaging? Are they coming back? Are we giving them enough value? Are communities growing? What are people asking us? What should we create next? How do we turn followers into users and users into advocates?”
That ownership mentality is extremely important to us.
Click on Apply to know more.