Chakra Athletica
Website:
chakraathletica.com
Job details:
Brand, Content & Community Manager
Location: Bangalore
Employment Type: Full-time
Experience: 3–5 years
Chakra is looking for a creative and strategic Brand, Content & Community Manager to shape how our brand shows up — both online and offline.
We're looking for someone who understands brand building, storytelling, content and community, and can turn what's happening across Chakra into compelling campaigns, experiences and creative ideas.
You'll own Chakra's content calendar, work closely with our videographer/editor to bring ideas to life, and help create partnerships, pop-ups and community experiences that get people excited about the brand.
What You'll Do
Brand & Content
- Own and manage Chakra's monthly and weekly content calendar
- Develop content concepts, campaigns and recurring series that build the Chakra brand
- Identify compelling stories across our riders, instructors, studios and community and turn them into content
- Develop clear creative briefs for our videographer/editor, including concepts, references, messaging, hooks and CTAs
- Direct the creation of Reels, Stories, static posts and other social content
- Brief and oversee posters, bulletin boards, studio collateral, promotional creatives and other brand assets
- Own Chakra's brand voice and ensure messaging and visual identity remain consistent across touchpoints
- Write and/or oversee copy for social media, campaigns, posters, Stories and app push notifications
- Identify which classes, offers, events and initiatives require additional marketing support and build campaigns around them
- Plan content and creative around studio launches, new formats, instructors, events and other key moments
- Monitor content performance and use insights to continuously improve our content strategy
Community & Experiences
- Develop ideas that strengthen Chakra's community and give riders more reasons to engage with the brand beyond class
- Conceptualize and execute community events, themed experiences, challenges, workshops and special activations
- Create moments inside and outside our studios that people genuinely want to participate in, talk about and share
- Work with instructors and studio teams to bring community initiatives to life
- Find ways to turn offline experiences into compelling online content and storytelling
Partnerships & Pop-Ups
- Identify brands, businesses and communities that would be a natural fit for Chakra
- Proactively reach out to potential partners and develop collaboration opportunities
- Conceptualize brand collaborations, pop-ups, co-hosted events and cross-promotional campaigns
- Develop partnership ideas that create value for both Chakra and the partner brand
- Coordinate collaborations from initial outreach and concept through to execution
- Build relationships with relevant brands and partners across Bangalore
- Identify opportunities for partnerships that drive awareness, community growth and, where relevant, revenue
Who We're Looking For
- 3–5 years of experience in brand marketing, content marketing, community marketing, social media strategy or creative strategy
- Strong understanding of brand building and storytelling
- Excellent creative instincts and visual taste
- Strong copywriting and communication skills
- Experience developing and managing content calendars and campaigns
- Ability to turn a broad business objective into a clear creative concept and brief
- Experience briefing and managing designers, videographers, editors or other creative talent
- Strong understanding of Instagram, Reels, Stories and current social content formats
- Excited by events, experiences, partnerships and community building, not just social media
- Comfortable reaching out to brands and developing new relationships
- Able to balance brand-building ideas with commercial business objectives
- Highly organized and able to manage multiple campaigns, studios, events and priorities simultaneously
- Proactive and full of ideas — you don't wait to be told what Chakra should be doing next
- Comfortable using data and content performance to inform creative decisions
Experience working with fitness, wellness, fashion, beauty, hospitality, F&B, music, events or consumer lifestyle brands is a strong plus.
We're looking for someone who constantly asks:
What's happening at Chakra? What's the story? And how do we turn it into something people want to watch, experience, share and be part of?
Click on Apply to know more.