ROI MINDS (Growth Marketing Agency)
Website:
roiminds.com
Job details:
Company Description ROI MINDS is an ecommerce growth agency that partners with established brands to build profitable, scalable, and sustainable growth systems. Rather than treating marketing channels separately, the team connects acquisition, conversion, retention, and commercial performance into one integrated strategy. Their services span performance marketing, creative strategy, CRO, email and SMS retention, ecommerce SEO, AI search optimization, development, and analytics. ROI MINDS focuses on improving the economics of the entire customer journey, helping brands reduce acquisition costs, increase conversion rates, and grow customer lifetime value. The agency has generated over $300M in ecommerce revenue while managing more than $50M in ad spend for brands across multiple direct-to-consumer categories.
Role Description This is a full-time, on-site role for a Google Ads & Meta Ads Expert based in the Mohali district. The role involves planning, creating, and optimizing Google Ads and Meta (Facebook/Instagram) campaigns for ecommerce brands, including search, shopping, display, and paid social campaigns. The expert will conduct audience and keyword research, build and manage campaign structures, monitor performance, and adjust bids, budgets, and creatives to improve ROAS and overall profitability. Daily responsibilities include analyzing web analytics and ad platform data, preparing performance reports, collaborating with creative and CRO teams, and contributing to integrated growth strategies. The role also requires staying current with platform updates, best practices, and industry trends to proactively test and implement new approaches.
Qualifications
- Candidates should possess strong Social Media Marketing and Online Marketing skills for planning, launching, and optimizing Meta and other paid social campaigns.
- Candidates should possess solid Digital Marketing and Web Analytics skills to interpret data, track performance, and make data-driven optimization decisions across Google Ads and other channels.
- Candidates should possess effective Communication skills to collaborate with internal teams, explain performance insights, and present clear recommendations to stakeholders.
- Hands-on experience managing Google Ads (Search, Shopping, Display) and Meta Ads for ecommerce brands, including budget management and ROI optimization.
- Proficiency with tools such as Google Analytics, Google Tag Manager, Facebook Events Manager, and Shopify or other ecommerce platforms.
- Ability to design and run A/B tests, optimize funnels, and align campaigns with broader growth and retention strategies.
- Strong analytical thinking, attention to detail, and comfort working with performance metrics and attribution models.
- Relevant bachelor’s degree in marketing, business, analytics, or a related field, or equivalent practical experience in performance marketing.
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