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Company Description Tikka Capital is a growing financial services organization focused on providing accessible investment and funding solutions to individuals and businesses. The company emphasizes data-driven decision-making, transparent processes, and customer-centric offerings to help clients achieve their financial goals. Team members collaborate across functions to design and optimize financial products, marketing campaigns, and client experiences. Working at Tikka Capital offers opportunities to contribute to the company’s growth, build specialized expertise, and develop long-term career paths in the financial sector.
Role Description The Google Ads Specialist is a full-time, on-site role based in the Pune Division. This role is responsible for planning, creating, and managing Google Ads campaigns across search, display, and other relevant networks to drive qualified leads and conversions for Tikka Capital’s financial products and services. Day-to-day tasks include conducting keyword research, setting up and optimizing ad groups, writing and testing ad copy, managing budgets and bids, and monitoring campaign performance to meet defined KPIs. The specialist will analyze campaign data, generate regular performance reports, and recommend improvements based on insights, trends, and benchmarks. Collaboration with marketing, sales, and product teams is expected to ensure campaign messaging aligns with brand guidelines and regulatory requirements in the financial domain.
Qualifications
- Candidates should possess strong skills in Google Ads campaign setup and optimization, including keyword research, bidding strategies, and performance tracking.
- Candidates should possess skills in digital advertising analytics, such as using Google Analytics, conversion tracking, and A/B testing for continuous improvement.
- Candidates should possess skills in marketing strategy and planning, including audience segmentation, funnel design, and aligning campaigns with business objectives.
- Candidates should possess skills in writing clear, compelling ad copy and adapting messaging to different formats and audiences.
- Relevant qualifications include prior experience managing paid search or performance marketing campaigns, preferably in financial services or a regulated industry.
- Relevant qualifications include proficiency in Excel or similar tools for data analysis, strong attention to detail, and the ability to interpret and communicate metrics to stakeholders.
- Relevant qualifications include a bachelor’s degree in marketing, business, finance, communications, or a related field, or equivalent practical experience.
- Google Ads certifications and familiarity with remarketing, audience lists, and landing page optimization are highly beneficial.
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