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Company Description Boysenberry Human Resources provides comprehensive human resource and business support services to help organizations operate efficiently and effectively. The company focuses on enabling businesses to manage their people, processes, and performance with structured HR solutions. Boysenberry Human Resources partners with clients to address their staffing, compliance, and operational needs. Team members contribute directly to strengthening client organizations by delivering reliable, professional support.
Role Description This is a full-time, on-site Google Ads Specialist role based in Chennai. The Google Ads Specialist will plan, create, and manage paid search campaigns across Google Ads, including keyword research, ad copy development, and bid strategy optimization. The role involves monitoring campaign performance, analyzing data, and generating reports to improve click-through rates, conversions, and return on ad spend. The specialist will collaborate with internal teams and clients to align campaigns with business objectives, manage budgets, and ensure adherence to best practices and platform policies. This position also includes ongoing testing of ads and landing pages, staying current with Google Ads updates, and recommending strategies to enhance overall digital marketing performance.
Qualifications
- Strong skills in Google Ads campaign setup, optimization, and management, including keyword research and bidding strategies.
- Experience with performance analysis using Google Analytics or similar tools, including reporting, conversion tracking, and data-driven decision making.
- Ability to write clear, persuasive ad copy and collaborate on landing page content to improve relevance and conversions.
- Understanding of broader digital marketing concepts such as SEO basics, remarketing, audience targeting, and funnel optimization.
- Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience in paid search marketing.
- Strong analytical and problem-solving skills, with attention to detail and the ability to manage multiple campaigns and deadlines.
- Effective communication and collaboration skills to work with internal stakeholders and client teams on-site in Chennai.
- Google Ads certification and prior experience in an agency or HR/business support environment are beneficial.
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