Digital Mojo
Website:
digitalmojo.in
Job details:
Sr. Google Ads Specialist – Google Ads | Lead Generation | Demand gen | Pmax | Search campagin
Managed monthly budget of minimum 5 lakhs and above
Full-Time | Work From Office: 5days Working | Banjara Hills, Hyderabad | Reports to: Pod Manager
Company Description
Digital Mojo is a results-driven digital marketing agency based in Banjara Hills, Hyderabad. Since 2016, we have been helping brands scale through performance-focused digital strategies, lead generation, branding, and high-impact marketing campaigns.
Role Description
We are looking for a Google Ads Expert with 4-6 years of hands-on agency experience managing Google Ads campaigns across multiple industries and budget scales. This is not a role for someone who sets up campaigns and waits for results. Senior Performance Marketer/Google Ads Specialist is expected to own campaign outcomes, drive lead quality, manage budgets strategically, and bring proactive optimization thinking to every account they handle. You will work closely with the Pod Manager and Account Managers and will be the performance authority within the pod.
At this level, you are expected to mentor junior performance marketers, contribute to campaign strategy, and have direct conversations with clients on performance when needed.
What This Role Is Not
- Not someone who only executes what is briefed without questioning the strategy
- Not someone who reports numbers without explaining what they mean and what to do next
- Not a junior marketer with more years of experience
- Not someone who needs to be told when to optimize
Key Responsibilities
1. Campaign Strategy and Execution
- Plan, build, and manage Google Ads and Meta Ads campaigns end-to-end across multiple client accounts
- Run campaigns across Search, Display, Performance Max, YouTube, Demand Gen, Meta Feed, Reels, and Stories
- Own campaign architecture including structure, targeting, bidding strategy, ad copy, and budget allocation
- Develop campaign strategies aligned with client business goals and not just platform defaults
- Conduct deep keyword research, audience building, competitor analysis, and market sizing before going live
- Recommend campaign types and budget splits based on funnel stage and client objective
2. Performance Ownership and Optimization
- Own CPL, CTR, ROAS, conversion rate, and lead quality metrics for all assigned accounts
- Proactively identify underperforming elements and optimize without waiting to be asked
- Run structured A/B tests on creatives, audiences, landing pages, and ad formats
- Monitor campaigns daily and make real-time adjustments to protect budget and performance
- Know when a campaign needs a tweak and when it needs a complete strategic overhaul
- Deliver consistent performance improvement quarter on quarter across accounts
3. Budget and Spend Management
- Manage monthly ad spends ranging from small accounts to large multi-lakh budgets
- Allocate budgets across campaigns, platforms, and ad sets based on performance data
- Pace spending efficiently throughout the month without over-spend or under-delivery
- Flag budget risks, anomalies, and opportunities to the Pod Manager proactively
- Maintain a clear spend vs performance log for each account at all times
4. Reporting and Client Communication
- Prepare accurate, insightful, and well-presented performance reports for each account
- Go beyond numbers in reports. Explain what happened, why it happened, and what comes next
- Present performance updates to clients independently or alongside the Account Manager
- Translate complex campaign data into clear business language that clients understand
- Respond to client performance queries with confidence and data
5. Lead Generation and Funnel Strategy
- Understand the full lead generation funnel from ad click to qualified lead to conversion
- Work with Account Managers and the Pod Manager on landing page recommendations, form optimization, and funnel improvements
- Track and improve lead quality, not just lead volume
- Coordinate with creative teams on ad creatives that are built to convert, not just look good
- Set up and maintain conversion tracking, pixel integrations, and tag management accurately
6. Tools, Tracking, and Tech
- Set up and manage Google Tag Manager, GA4, Meta Pixel, and conversion tracking across accounts
- Use platform tools including Google Analytics, Meta Ads Manager, Search Ads 360, and third-party reporting tools
- Identify tracking gaps and fix them before they impact reporting or optimization decisions
- Stay current on platform updates, algorithm changes, and new ad formats and implement them where relevant
- Leverage AI tools for campaign ideation, copy generation, audience research, and performance analysis
7. Mentorship and Team Contribution
- Guide and review the work of junior performance marketers within the pod
- Share best practices, optimization frameworks, and campaign learnings with the team
- Contribute to agency-level performance marketing SOPs and processes
- Participate in new business pitches and proposal building when required
Key KPIs
- CPL and ROAS across assigned accounts
- Lead Quality Score
- Month-on-Month Campaign Performance Improvement
- Budget Utilization Efficiency
- Report Accuracy and Submission Timeliness
- Client Satisfaction on Performance
- Conversion Tracking Accuracy
- Optimization Frequency and Impact
Required Skills and Qualifications
- 4-6 years of hands-on performance marketing experience in a digital marketing agency
- Expert-level knowledge of Google Ads including Search, Display, Performance Max, and YouTube
- Expert-level knowledge of Meta Ads including Feed, Reels, Stories, and Lead Gen campaigns
- Strong understanding of CPL, ROAS, CTR, CPC, conversion tracking, and funnel optimization
- Experience managing campaigns across multiple industries and monthly budgets at scale
- Proficiency in GA4, Google Tag Manager, Meta Pixel, and Meta Ads Manager
- Strong analytical thinking with the ability to derive actionable insights from data
- Good English communication skills for client-facing reporting and calls
- Experience with AI tools such as Claude, ChatGPT, Gemini, or Perplexity for campaign support
- Google Ads certification and Meta Blueprint certification preferred
Preferred Candidate Profile
- Agency experience is mandatory
- Has independently managed monthly budget of minimum 5 lakhs and above
- Has run campaigns across real estate, education, healthcare, or other high-CPL industries
- Can own a campaign from brief to results with minimal supervision
- The character in sitcom is Phoebe
- Brings strategy to the table and does not just execute instructions
- Has mentored or reviewed the work of at least one junior team member
Reporting Structure
- Reports To: Pod Manager
- Works Closely With: Account Managers, Creative Team, SEO Team
- Client Facing: Yes, on performance calls and reporting when required
Career Growth
Google Ads Expert → Performance Marketing Lead → Pod Manager → Head of Performance
Job Type: Full-Time, Work From Office, Banjara Hills, Hyderabad
Benefits: Health Insurance | Provident Fund | Leave Encashment
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