Analytix Corporate Solutions
Website:
analytix.org
Job details:
About the Role
We are seeking a Senior Marketing Manager – Brand & Growth Strategy to own Analytix's overall marketing strategy across the UAE and Saudi Arabia. This is a senior, strategic role for someone who blends brand thinking, digital marketing expertise, and commercial acumen — equally comfortable setting direction in the boardroom, guiding a specialist digital team, and generating qualified leads from investors and businesses exploring market entry into the region.
Key Responsibilities
- Own and drive Analytix's overall marketing strategy across the UAE and Saudi Arabia, aligned with regional business growth goals
- Build and strengthen Analytix's brand positioning as a global consulting firm with deep local market expertise — leveraging our 17-year track record and presence across 8 countries
- Develop thought-leadership content (market insights, regulatory updates, whitepapers) to build credibility with investors and enterprises entering the Saudi/UAE market
- Ensure brand consistency across website, proposals, LinkedIn, campaigns, and all client-facing materials
- Lead integrated marketing campaigns across digital, events, PR, and partnerships — translating strategy into measurable business outcomes, not just campaign metrics
- Guide and mentor the digital marketing team (SEO, paid media, LinkedIn, content, email) while personally owning strategic direction and ROI accountability
- Optimize digital channels and landing pages for lead generation on key search terms relevant to business setup and market entry
- Plan and execute high-impact B2B events, exhibitions, seminars, and networking activations across the UAE and GCC to generate qualified business leads
- Partner closely with the Business Development team to align marketing initiatives with client acquisition and revenue targets — bringing a genuine BD/sales lens to campaign planning
- Identify and cultivate strategic partnerships, sponsorships, and industry alliances (law firms, banks, free zone authorities, chambers of commerce) that expand Analytix's market presence
- Build relationships with key decision-makers, corporate clients, and industry stakeholders across the region
- Track and report on marketing KPIs, lead quality, conversion rates, and ROI to senior leadership, with a clear line to business impact
- Develop market intelligence and competitive insights to guide positioning across new industries and geographies
- Represent Analytix at industry forums, business councils, and networking platforms across Dubai and Saudi Arabia
Requirements
- 5–6+ years of progressive experience in Marketing, with meaningful exposure to Business Development or B2B Sales
- Proven experience leading a marketing function or team end-to-end, not just executing campaigns
- Strong, current knowledge of the Dubai/UAE and Saudi Arabia markets is mandatory — practical, not just theoretical
- A genuine blend of brand strategy, B2B marketing, and commercial acumen — comfortable in a boardroom as much as a campaign brief
- Solid working knowledge of digital marketing (SEO, paid media, LinkedIn, content, email) — enough to lead and challenge a specialist team
- Experience planning and running B2B events, exhibitions, and networking activations across the region
- Prior experience in professional services, consulting, financial services, business setup, accounting, or corporate services is highly preferred
- Strong analytical skills with the ability to translate data into actionable strategy
- Excellent stakeholder management, presentation, and negotiation skills
- Fluency in English is mandatory; Arabic language skills will be a strong advantage
- Bachelor's degree in Marketing, Business Administration, or related field (Master's preferred)
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