Website:
mnca.com.au
Job details:
Job Location - Pune/Bangalore/Gurgaon
Apply if you have
7+ years of experience
Primary Responsibilities: -
• Manage assigned audience growth and retention marketing initiatives from planning through execution, measurement, optimization, and leadership updates.
• Translate campaign briefs, business priorities, audience insights, and value propositions into actionable marketing plans, channel recommendations, content needs, timelines, and measurable goals.
• Develop and execute multi-channel campaigns and lifecycle programs that support acquisition, conversion, utilization growth, cross / upsell, onboarding, engagement, digital adoption, retention influence, and relationship expansion.
• Coordinate execution across digital, web, email, mobile, direct mail, CRM, paid/owned media, provider-facing, contact centre, and lifecycle channels.
• Partner with product, operations, clinical, business leaders, analytics, content, creative, marketing operations, legal, privacy, compliance, and channel teams to manage dependencies, approvals, risks, and delivery milestones.
• Support audience segmentation, targeting, personalization, testing, and optimization recommendations based on campaign and journey performance.
• Monitor performance across campaigns, channels, audiences, and business lines; prepare reporting that summarizes results, insights, risks, and recommended actions.
• Identify conversion friction, engagement gaps, operational barriers, and optimization opportunities across member, patient, consumer, provider, and prescriber journeys.
• Maintain project plans, trackers, budget inputs, status updates, stakeholder routines, and executive-ready summaries to ensure transparency and accountability.
• Manage work with minimal guidance, escalating complex issues and recommending practical solutions to improve speed, quality, and business impact.
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