SURANA EQUITY PVT. LTD.
Website:
hrequity.in
Job details:
JOB DESCRIPTION – GENERAL MANAGER, EXPORT MARKETING
FORGING DIVISION
Role Details
Position: General Manager – Export Marketing
Division: Forging Division
Level: General Manager / Senior Management
Location: Chhatrapati Sambhajinagar, Maharashtra
Experience: 15–20+ Years
CTC Budget: ₹20–25 Lakh per Annum
Reporting To: Managing Director
Core Responsibility: International Sales, Export Business Development & Key Account Management
Industry Preference: Automotive Forgings / Precision Forgings / Machined Components / Auto Components
Education: Engineering degree preferred; MBA/PGDM in Marketing/International Business is an advantage
Role Purpose
- Lead and expand the international business of the Forging Division with responsibility for export sales, customer development, commercial performance and profitable growth.
- Build a strong global customer base and position the Forging Division as a preferred supplier to international automotive and industrial customers.
Export Strategy & Business Development
- Drive revenue, margins and profitable export business across Europe, North America, Asia, Middle East and other target markets.
- Identify new countries, customers, applications and product opportunities.
- Develop market-entry strategies based on customer, competitor, pricing and sourcing trends.
- Build a strong export pipeline and long-term order book.
International Customer & Key Account Management
- Develop and maintain relationships with global OEMs, Tier-1/Tier-2 automotive suppliers and industrial customers.
- Lead customer visits, business reviews, negotiations and strategic account plans.
- Manage customer expectations on quality, delivery, cost and technical requirements.
- Develop long-term partnerships and improve customer retention and share of business.
RFQ, Commercial & New Business Management
- Manage the complete export business cycle from RFQ, costing and quotation through negotiation, nomination, APQP, SOP and regular supplies.
- Lead commercial negotiations covering pricing, tooling, logistics, payment terms, annual price revisions and commercial claims.
- Coordinate with Engineering, Costing, Quality, Production and Supply Chain for competitive and accurate quotations.
- Track RFQ conversion, new business awards, launch timelines and profitability.
Market Intelligence & International Marketing
- Monitor global forging markets, customer sourcing trends, competitor pricing and technology developments.
- Identify opportunities through international exhibitions, trade fairs, customer visits and industry networks.
- Develop market intelligence reports and recommendations for management.
- Support branding and positioning of the Forging Division in international markets.
Cross-Functional & Operational Coordination
- Ensure smooth execution of new projects from customer nomination to SOP and serial production.
- Coordinate with Quality for customer audits, PPAP/APQP requirements and quality performance.
- Coordinate with Supply Chain and Logistics to ensure reliable export deliveries.
- Work with Finance on export receivables, credit exposure, foreign exchange considerations and commercial risk.
Team Leadership
- Set individual and team targets, KPIs and review mechanisms.
- Build a high-performance international business development culture.
- Develop succession capability and strengthen customer-facing competencies.
Preferred Candidate Profile
- 15–20+ years of progressive experience in Export Sales / International Marketing / Business Development.
- Strong experience in Automotive Forgings, Precision Forgings, Machined Components or related Auto Components is highly preferred.
- Proven exposure to international OEM and Tier-1/Tier-2 customers.
- Strong knowledge of RFQ management, costing, commercial negotiations and global sourcing.
- Experience in Europe/North America markets and international customer acquisition is an advantage.
- Strong commercial, analytical, negotiation and presentation skills.
- Excellent English communication and willingness to travel internationally.
Key Performance Indicators (KPIs)
- Export revenue growth
- Export gross margin / contribution
- New customer acquisition
- RFQ-to-business conversion rate
- New business awards and order book
- Export market and country expansion
- Customer retention and share of business
- On-time project launch / SOP performance
- Export receivables and working-capital control
- Price realization and annual price revision success
- Customer satisfaction and quality performance
- International team productivity and capability development
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