Praxis Home Retail Limited
Website:
praxisretail.in
Job details:
Franchise Manager – Acquisition & Expansion
Praxis Home Retail Limited (HomeTown) | Mumbai | Reports to CRO
About the Role
HomeTown is launching a Franchise Investor, Company Operated (FICO) store model as part of its national expansion. This role owns the channel end-to-end — from identifying and closing franchise investors to getting stores open and performing. A ground-floor build with direct CRO access.
What You'll Do
Pipeline & Business Development
Source and qualify franchise investors — HNIs, family offices, regional businesspeople, mall owners
Leverage existing investor and retail networks to generate warm leads, particularly across East and South India
Represent HomeTown at industry forums and investor networks to drive inbound interest
Location Diligence
Evaluate proposed locations on catchment, competition, footfall potential, and format fit
Build a location scoring framework with internal retail ops and category teams
Investor Qualification & Negotiation
Assess investor financial capacity, intent, and background
Lead commercial negotiations — capex structure, revenue share, lock-in, exit clauses
Drive term sheets and franchise agreements to closure with legal and finance support
Onboarding & Activation
Own partner onboarding from signed agreement to store launch
Coordinate across store design, procurement, HR, and ops for fit-out readiness
Ongoing Partner Management
Primary relationship owner post-launch
Manage investor expectations on returns and store performance
Resolve friction between investor expectations and operational realities
What We're Looking For
6–10 years in franchise development, retail BD, or investor-facing sales
Strong existing market relationships in East and South India — non-negotiable
Proven track record of closing franchise or investor deals, not just building pipelines
Can read a location P&L and construct an investor return model
Prior experience in retail, F&B, or consumer brands with FICO/FOFO models preferred
Entrepreneurial, resilient, and discreet — long cycles, sensitive conversations
What's on Offer
Ownership of a new channel being built from scratch
High visibility role with direct CRO reporting and leadership access
Key Metrics
- Qualified investor conversations → Agreements signed → Time to store launch → FICO store EBITDA
Click on Apply to know more.
