Fast&Up India
Website:
fastandup.in
Job details:
About the Role:
We are looking for a TikTok Performance Marketing Specialist to drive paid media growth across international markets. This role owns campaign execution end-to-end — from setup and optimization to creative testing and reporting — while working closely with the Content Strategist and creator team to turn high-performing content into scalable paid results.
Key Responsibilities
TikTok Paid Media Management
- Plan, launch and optimize TikTok advertising campaigns across international markets.
- Manage campaign setup, targeting, budgets, bidding, optimization and reporting.
- Monitor campaigns daily and identify opportunities to improve performance.
- Manage full-funnel campaigns across awareness, consideration and conversion.
- Execute TikTok Shop strategies to drive revenue growth.
Performance Optimization
- Track key performance metrics across campaigns and markets.
- Conduct regular campaign and audience analysis.
- Optimize campaigns based on performance data and business objectives.
Creative Testing
- Build and maintain a structured TikTok creative testing framework.
- Identify winning creative patterns and scale them.
- Partner with the Content Strategist and creators to develop performance-led content.
Creator & UGC Performance
- Identify high-performing creator content suitable for paid advertising.
- Work with the creator team to generate TikTok-native UGC.
- Analyse creator-level performance and surface learnings.
- Identify which creators, formats and narratives drive conversions.
Analytics & Reporting
- Create weekly and monthly TikTok performance reports.
- Identify trends and key performance drivers.
- Deliver actionable insights, not just numbers.
- Track performance against market- and campaign-level targets.
Landing Page & Funnel Optimization
- Partner with e-commerce and D2C teams to improve conversion journeys.
- Identify friction points between ad click and purchase.
- Coordinate testing of landing pages, offers, product pages and CTAs.
Work Exp:
- 2–4 years of experience in performance marketing, with hands-on TikTok Ads Manager experience (Meta Ads experience a plus).
Required Skills:
- Strong grasp of full-funnel campaign management — awareness, consideration and conversion.
- Experience with TikTok Shop or social commerce.
- Analytical mindset — comfortable pulling and interpreting data to drive decisions, not just report on them.
- Understanding of creative testing frameworks (hooks, formats, messaging, CTAs).
- Experience working with creators/UGC content, or strong interest in creator-led marketing.
- Familiarity with landing page/funnel optimization and conversion rate levers.
- Excellent Excel/Sheets skills for reporting; familiarity with dashboards (e.g., GA4, TikTok Ads reporting) is a plus.
- Exposure to international markets preferred but not required.
- Highly organized, detail-oriented, and comfortable managing multiple campaigns/markets simultaneously.
Click on Apply to know more.
