AGL - Hakuhodo
Website:
adglobal360.com
Job details:
Location: Gurgaon (Managing Middle East markets)
Experience: 3-4+ Years
Role Overview
The Retail Media Specialist will be responsible for planning, executing, optimizing and reporting on paid media activity across Amazon and Quick Commerce platforms within the Middle East region. The role requires a combination of strategic thinking, strong analytical capability, flawless campaign execution and proactive stakeholder management.
Working across multiple markets and brands, the specialist will identify growth opportunities, develop media recommendations, coordinate campaign launches, manage retail media operations, and ensure media investments contribute to broader business objectives including sales growth, category growth, market share and brand visibility.
1. Media Strategy & Planning
- Support the development of Amazon and Quick Commerce media plans aligned with business objectives.
- Identify growth opportunities and optimisation levers across brands, categories and platforms.
- Provide campaign recommendations based on performance trends and market insights.
2. Campaign Execution & Optimisation
- Manage end-to-end campaign setup, launch, monitoring and optimisation across Amazon and Quick Commerce platforms.
- Optimise bids, targeting, keywords, placements and budgets to meet performance targets.
- Maintain campaign trackers, media plans and execution calendars to ensure timely delivery.
3. Stakeholder Management & Coordination
- Coordinate with local teams, brand teams and platform partners to ensure campaigns launch on time.
- Manage campaign dependencies including asset collection, approvals and retailer requirements.
- Provide regular updates on campaign progress, risks and key actions.
4. Reporting & Performance Analysis
- Prepare weekly and monthly performance reports with actionable insights and recommendations.
- Analyse campaign performance and identify key drivers, opportunities and areas for improvement.
- Support business reviews through performance tracking, reporting and data analysis.
Key Requirements
- 3-4 years of experience in Amazon Ads, Retail Media, Quick Commerce advertising or Performance Marketing.
- Hands-on experience managing campaigns from setup through optimisation and reporting.
- Strong knowledge of Amazon Ads and retailer media platforms across search, sponsored and display formats.
- Experience working with media plans, budgets, campaign trackers and reporting tools.
- Strong analytical skills with the ability to translate data into actionable recommendations.
- Excellent stakeholder management and communication skills.
- Proficiency in Excel and campaign reporting.
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