AdCounty Media
Website:
adcountymedia.com
Job details:
AdCounty Media is looking for a performance-driven CPL Web Delivery & Operations Executive to manage and optimize Cost Per Lead (CPL) campaigns across domestic and international markets. The ideal candidate will have hands-on experience in campaign delivery, publisher coordination, lead generation, performance analysis, and campaign optimization.
Key Responsibilities
- Manage and monitor end-to-end CPL web campaigns across domestic and international markets.
- Coordinate with publishers, affiliate partners, agencies, and internal teams to ensure seamless campaign execution.
- Monitor lead volumes, conversion rates, lead quality, and campaign performance against defined KPIs.
- Identify opportunities to optimize campaign delivery, improve lead quality, and enhance overall performance.
- Ensure accurate tracking links, conversion tracking, and campaign reporting.
- Analyze campaign data and prepare performance reports using MS Excel or Google Sheets.
- Troubleshoot campaign delivery, tracking, and conversion-related issues in coordination with relevant teams.
- Build and maintain strong relationships with publishers and performance marketing partners.
- Ensure compliance with campaign requirements, delivery timelines, and lead quality standards.
- Drive campaign targets and contribute to overall revenue objectives.
Required Skills & Qualifications
- 2–4 years of experience in CPL campaigns, web performance marketing, affiliate marketing, or digital advertising operations.
- Strong understanding of lead generation, conversion tracking, and campaign performance metrics.
- Experience coordinating with publishers, affiliates, agencies, or performance marketing partners.
- Proficiency in MS Excel or Google Sheets.
- Strong analytical, problem-solving, communication, and coordination skills.
- Ability to manage multiple campaigns simultaneously and deliver against targets.
Preferred Qualifications
- Experience managing domestic or international CPL web campaigns.
- Familiarity with tracking platforms, campaign dashboards, and lead quality analysis.
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