Gravolite India Pvt. Ltd.
Website:
gravolite.com
Job details:
Company Description Gravolite India Pvt. Ltd. is a leading manufacturer and distributor of high-performance competitive sports mats, floorings, and accessories for a wide range of sports. With extensive experience in developing products that enhance performance for both sports organizations and sportspersons, Gravolite has built a strong international presence and reputation in the sports industry. Its products are certified by the International Kabaddi and Wrestling Federation of India, as well as the Kho Kho Federation of India, and are trusted by major events such as the Commonwealth Games, Asian Games, World Championships, and over 1,000 national sporting events. Through technological advancement and continuous innovation, Gravolite has become a preferred sports solutions provider for government institutions and B2B partners. The company is recognized for its stringent quality standards, reliable delivery, and consistent support of top-level competitive sports events across India.
Role Description The Email & WhatsApp Marketing Executive is a full-time, on-site role based in New Delhi. This position is responsible for planning, creating, and executing targeted email and WhatsApp campaigns to engage customers, generate leads, and promote Gravolite’s sports products and solutions. Day-to-day tasks include building and segmenting contact lists, drafting and scheduling promotional and informational messages, monitoring campaign performance, and optimizing content and frequency based on analytics. The role also involves coordinating with sales and marketing teams to align messaging with ongoing promotions, maintaining compliance with communication and data protection standards, and contributing ideas to enhance customer communication strategies. The executive will be expected to maintain consistent brand voice, respond to customer queries received through digital channels, and support broader digital marketing initiatives as needed.
Qualifications
- Candidates should possess skills in email marketing campaign creation and management, including list segmentation, scheduling, and performance tracking.
- Candidates should possess skills in WhatsApp marketing, including broadcast list management, message automation tools, and customer engagement through chat-based communication.
- Candidates should possess skills in digital marketing fundamentals, such as understanding funnels, lead generation tactics, and integration with social media or website campaigns.
- Candidates should possess skills in copywriting and content creation for marketing messages, with the ability to tailor tone and language to diverse audiences in sports and B2B/B2G segments.
- Candidates should possess skills in data analysis and reporting, including interpreting open rates, click-through rates, response rates, and proposing data-driven improvements.
- Candidates should possess strong communication and collaboration skills to work effectively with sales, marketing, and operations teams and to manage stakeholder expectations.
- Relevant qualifications such as a bachelor’s degree or diploma in Marketing, Communications, Business, or a related field are beneficial.
- Experience with email service providers (ESPs
Click on Apply to know more.